Keywords that dont get impressions & QScore

Best way to get rid of this junk?

[Hubie]

So I've been going through some old adgroups, deleting keywords that havent had an impression in months.

Is there any faster way to do it than sorting by impressions, then checking each box next to the words that have 0? I cant 'check all' because I also have a ton of words that get impressions.

Is there any quick way to select all words with 0 impressions? I could do this via AEditor except it wont give me long term stats that I need for this sort of deletion...

[irish_john]

you could use the bulk deletion tool, and delete all keywords with zero impressions

[Hubie]

what is this and where do i find it!

[irish_john]

Tools -> Advanced Search and Editing -> Find and Edit Keywords

Set
Performance History ,Number of Impressions , All Time , Is Equal to , 0

Action "Delete These Keywords"

Be careful, as you could nuke your account, if you get the filter wrong.

[Pengi]

Careful Hubie

I deleted all my keywords that had not received any impressions and it seemed to put my site back into review (ads stopped showing significantly on content for a couple of weeks) it seems the extensive change caused my sites thems to be affected.

Just do a few at a time.

[JBrown]

Any general sense if this is worth doing?

How much does it help to clean these out?

[Hubie]

I'm wondering this too

I always kept absurd keywords in my adgroups because if just one person typed it in, they'd find my site and buy from me.

Now I heard having words that dont get any impressions will really hurt your QS.

No one knows googles formula, but someone must know something substantial on this topic...

[Pengi]

I'd clear tem out - but not using a big global change - just a few AdGroups a day