Dynamic Keyword Insertion

proper formatting

[Hubie]

for those of you who know what this is...

is the word 'keyword' shown like this:

{KeyWord

or

{Keyword

notice the capitalization. does this still matter? I havent adjusted my account in awhile...

[werty]

Keyword - Will make a sentence like this
KeyWord - Will Make A Sentence Like This

Capitalizing the W will make all instered terms start with a capital letter.

[barrymossel]

Cool, didn't know that was different! Noticed the difference in creatives, but never got into it. Thx for sharing!

[eWhisper]

Just to finish off the options:

{keyword - will make a sentance look like this.
{KEYWORD - WILL MAKE A SENTANCE LOOK LIKE THIS.

[Hubie]

While I've got everyone's attention...

When would be the best times to use these options?

My thoughts:

Keyword - Line 1 of the ad (reads like a sentence. Capital letter to start, lower case the rest of the way)
KeyWord - heading - Acme Widgets
keyword - Line 1 or 2

Anyone have anything proven to help? Obviously...this all depends on your goals and what you are looking to accomplish...

[emoshe]

Anyone knows if after the quality score update it is still wise to use DKI?

Also, if you have an adgroup that could potentially hold 1000's of keywords with DKI - do you create one adgroup with a lot of keywords or do you split the keywords into different adgroups with the same ad copy? Does it make any difference, when taking into account the newest changes?

[beesticles]

Also KEYWord - WILL Make A Sentence Look Like This

Useful if the first word is an abbreviation, such as 'USB Cable' or 'ABC Loans'.

[netmeg]

Anyone knows if after the quality score update it is still wise to use DKI?

My dynamic keyword insertion ads have not been adversely affected by QS so far.