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Dynamic Keyword Insertion

proper formatting

     
5:58 am on Dec 11, 2006 (gmt 0)

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for those of you who know what this is...

is the word 'keyword' shown like this:

{KeyWord

or

{Keyword

notice the capitalization. does this still matter? I havent adjusted my account in awhile...

8:54 am on Dec 11, 2006 (gmt 0)

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Keyword - Will make a sentence like this
KeyWord - Will Make A Sentence Like This

Capitalizing the W will make all instered terms start with a capital letter.

2:51 pm on Dec 11, 2006 (gmt 0)

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Cool, didn't know that was different! Noticed the difference in creatives, but never got into it. Thx for sharing!
7:06 pm on Dec 11, 2006 (gmt 0)

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Just to finish off the options:

{keyword - will make a sentance look like this.
{KEYWORD - WILL MAKE A SENTANCE LOOK LIKE THIS.

7:09 pm on Dec 11, 2006 (gmt 0)

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While I've got everyone's attention...

When would be the best times to use these options?

My thoughts:

Keyword - Line 1 of the ad (reads like a sentence. Capital letter to start, lower case the rest of the way)
KeyWord - heading - Acme Widgets
keyword - Line 1 or 2

Anyone have anything proven to help? Obviously...this all depends on your goals and what you are looking to accomplish...

11:10 pm on Dec 11, 2006 (gmt 0)

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Anyone knows if after the quality score update it is still wise to use DKI?

Also, if you have an adgroup that could potentially hold 1000's of keywords with DKI - do you create one adgroup with a lot of keywords or do you split the keywords into different adgroups with the same ad copy? Does it make any difference, when taking into account the newest changes?

5:50 pm on Dec 15, 2006 (gmt 0)

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Also KEYWord - WILL Make A Sentence Look Like This

Useful if the first word is an abbreviation, such as 'USB Cable' or 'ABC Loans'.

6:25 pm on Dec 15, 2006 (gmt 0)

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Anyone knows if after the quality score update it is still wise to use DKI?

My dynamic keyword insertion ads have not been adversely affected by QS so far.