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Must Have keywords vs others

   
6:02 pm on Dec 7, 2006 (gmt 0)

5+ Year Member



Hi,
I would like to know if there is a way (& which way), that one can determine that certain keywords always show in the first place/places on ads and others show in other places.
can i set a different busget for a group of different keywords?
How can i "force" google to use all of the budget i permit per day? (if at all..)
thx
8:27 am on Dec 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would like to know if there is a way (& which way), that one can determine that certain keywords always show in the first place/places on ads and others show in other places.

There's a feature called "Position Preference" that addresses this.

can i set a different busget for a group of different keywords?

Yes, you can assign a different daily budget per campaign.

How can i "force" google to use all of the budget i permit per day? (if at all..)

You can't force Google to spend your money, but you can make sure they don't withhold what they can spend... go to Campaign Settings & check the "Accelerated" Budgeting option.

2:17 pm on Dec 8, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



accelerated affects the timing during the day - if accelerated, it won't throttle your ads in the morning to save budget for later in the day...

use the budget optimizer to get G to try and spend all of your budget - but be warned that doing so will lower your roi 99 times out of 100.

 

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