Inactive, low ctr kws or no ctr kws

[vanderbolt]

I was told by an adwords rep to remove inactive, low ctr and no ctr kws from the campaign to improve performance. Specifically, the rep said it would make the adgroup more focused.

I am not sure I buy into this. I did this before and found that when algos changed those kws got back into action. What is the consensus here?

[barrymossel]

what i did was the following:
all those low ctr kw's and inactive ones I put in a different campaign (in some specific ad groups)... didn't lose any clicks... but dunno if qs or something improved on the other campaigns...

[Green_Grass]

"algos changed those kws got back into action"

Yes, QS can be upgraded and inactive KW's can get back into action.

I agree with your point of view.