Impressions way up and CTR down since 12/1

a result of myspace traffic?

[da_clicks]

I have campaigns running on google and have had a solid CTR for over year.

However, as of 12/1, the following has happened:

- Impressions WAY UP
- CTR has plunged

I am in an industry that is MySpace friendly (search terms could be popular among teens, etc.) - Didn't Google start providing search results to MySpace on 12/1?

Anyone else notice this trend?

[ddogg]

Yes that is indeed the reason. Hopefully your site converts for that type of traffic!

[da_clicks]

ddogg,

Thanks for your reply, my question would be this:

Will the lower CTR MySpace traffic hurt my campaigns quality score? Or is only the CTR on Google Search taken into account?

Thanks,

[archie goodwin]

Yeah, we've seen impressions go up, although CTR hasn't suffered much. ROI is a bit down, but the extra traffic is definitely welcome.

Also, I don't believe you will have any negative QS effects. Pretty sure all that stuff is derived from G traffic only.

AG

[surf4soul]

I would exclude the myspace site on that campaign and set up another own just for myspace...

[da_clicks]

surf4soul,

I believe MySpace is a search partner, not a content partner, so I can't specifically exclude a search partner can I?

I thought my options were to exclude content sites, also could opt out of the search network and set the campaign up on Google Search only - but that still doesn't separate out the specific traffic.

Or am I wrong and a single search partner can be excluded in a campaign?

Thanks for your input!