Nobody's filling in my form

Any suggestions?

[jmorgan]

I have a form as a landing page from adwords. I'm not selling anything. I guess you could consider it more of a survey.

Problem is, people land on the page and decide they can't be bothered I guess.

Any tips or suggestions on how I could get them to actually spend just five (ten minutes at the most) to fill in the form?

Thanks in advance.

[kevgibbo]

Maybe separate the survey into 3-4 pages so that it doesn't look as big to users at first.

[rj87uk]

try making a short one, and then slowly make it bigger and see at which point people can't be bothered?

You must test these things to find out a good conversion rate.

Also what do they get for doing this? If you have an incentive for filling out the form more people will for example a prize or chance of one.

- RJ

[sem4u]

Offer a prize?

[wildbest]

Problem is, people land on the page and decide they can't be bothered I guess.

Why should they? What incentive do you offer?

[rj87uk]

Offer a prize?

Was that your answer or a question to mine?

[sem4u]

It was my answer. You need some sort of incentive to complete a survey or fill out a form.

[jecasc]

First of all you should check your Ads by looking at them from the perspective of your visitors.

What do they probably expect when they click on your ad?

Do you make them believe to get information about a certain topic and then all they get is a survey form? Do people know they will be asked to participate in a survey when they click the ad?

What's in for your visitors if they fill out the form? If you are conducting a survey as part of your final thesis at university and you point that out many people will be ready to fill out your form. If this is not the case you will have to offer some incentive. For example a price.

Also - do participants have to enter personal information and if yes do you have a privacy policy? Do you make clear who you are and what is going to happen with the data?

[RonnieG]

Is there any field requesting personal identifying information in your "survey"? email address, etc? Is so, that would kill it right there. Even if not, from a consumer standpoint, I would never fill out a form or survey of any kind online unless I was specifically ordering something from a secure and trusted site, prize or no prize. This is simply a basic consumer response from too many past online scammers, spammers and other information harvesters.

New visitors to my site get the basic information they were promised in my ad, and immediately. If they want more information, and want to use the advanced database search functions on my site to get it, they have to register. When they are ready, I provide a convenient main menu and other ways, with "call to action" graphics and text links, for them to do that. By that time, my site has already gained their trust by allowing them anonymous access to the database for limited searching, and about 8% actually do register, which is a "conversion" for me.

Talking with others in my vertical, where we offer a very high value local service / product, getting the user's contact information is the key to long term sales revenues, we have found that removing all forms from AdWords landing pages seems to reduce AdWords CPC, which leads me to believe that a form of any kind is a negative landing page QS factor. And allowing the consumer to browse a bit before registering also results in a highly motivated and better qualified customer.

[ddogg]

People hate filling stuff out. You will need to entice them..