Vanishing buyers?

Zero sales on a thousand clicks

[John]

I shelved my Adword campaigns earlier in the year when the cost of acquiring a sale had risen by a factor of about 8 fold over the last 4 years. As I had seen the payouts from Adsense dropping I figured part of that must have been due to click prices falling ( Amongst a whole host of things) So I though Hey Ho! have a little test.

Same key words, same ad text.....1000 clicks and not a single sale!

Is it me that is 99.9999% convinced that Google has bo buyers out there, just a bunch of clickers and Adsense spam pages?

I feel that share prices is held up there with thin air.

[davewray]

John....Really depends on your industy and whether you are using the content network to deliver traffic. Some industries are cyclical (although that kind of change over a period of four years does seem odd). Also, for some industries, the content network does not do very well. I would suggest lowering your bids until it is profitable...even if you recieve 1/100th of the traffic....

Dave.

[John]

Hi Dave

Thanks for the reply.

I was into Adwords very early and read all the conversions stuff Perry Marsahll and all that so I have some experience of optimising Adwords campaigns ;-)Ran very profitably for 3-4 years before the rot set in.

You can't lower your bids enough if there are simply no buyers on the network! This was what drove the cost of aquisition up before and made the system unprofitable.

No seasonal fluctutaion on our market by the way, constant need.