Do regional ads supercede national ads in the same account?

Which ones will show to users in the region?

[beren]

I’m running a national AdWords campaign (USA), for a long time now. I wanted to experiment with regional ads, so in the same account I set up a new campaign set to show in only one US state. The keywords and ads are largely the same as in my old campaign.

I am wondering which ad will show in the state where the regional ads are set to run. The regional campaign ads or the national ones or both? I have a higher bid on the national campaign.

[justshelley]

I just sent an email to Google about this topic "including some of the same keywords in regionally- and nationally-targeted campaigns."

This was their response: If the same keyword is contained in both your regionally-targeted campaigns and global or nationally-targeted campaigns, the highest ranking ad (with the higher maximum CPC setting) will appear. Ad ranking varies per keyword and is determined by a combination of your maximum cost-per-click (CPC) and your clickthrough rate (CTR) in relation to other advertisers' CPCs and CTRs. Therefore, as you and other advertisers change CPCs and CTRs, the positions of our ads will also change.