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Ad group with many no-impression keywords

Affect the Quality Score?

         

makee

9:16 am on Nov 28, 2006 (gmt 0)

10+ Year Member



I have groups with around 800 related keywords, but most have low impressions and no clicks at all. Will they affect the quality score of that group?

trannack

11:42 am on Nov 28, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It is my belief that they will. If you have keywords with high impressions and no clicks - either ditch them, or refine them to further target the traffic. Perhaps try a new adgroup specific for that keyword.

makee

4:11 am on Dec 4, 2006 (gmt 0)

10+ Year Member



How about the keywords with only 10 impressions a day, but no clicks, should I remove them or keep them until they have clicks?