I have groups with around 800 related keywords, but most have low impressions and no clicks at all. Will they affect the quality score of that group?
trannack
11:42 am on Nov 28, 2006 (gmt 0)
It is my belief that they will. If you have keywords with high impressions and no clicks - either ditch them, or refine them to further target the traffic. Perhaps try a new adgroup specific for that keyword.
makee
4:11 am on Dec 4, 2006 (gmt 0)
How about the keywords with only 10 impressions a day, but no clicks, should I remove them or keep them until they have clicks?