Well done on the Quality Score

[Calc Richmond]

Just a quick open post to say a big well done to Google on the QS adjustments they have made in making the marketplace and results better....I jest.

This is a joke; my very own brand terms now cost me in the region of $5.00 and that's still not good enough to get me into the top three spots which are as follows...

1) A Loans Company - my sector and product has absolutley nothing to do with loans.

2)eBay - wow there's a surprise Google; that sure is targeted and gives the consumer choice; ANOTHER SODDING EBAY AD!

3) An arb. site with sick rubbish content

So all in all well done Google; you should be very, very proud.

Calc

[percentages]

Yeah.....I feel your pain!

So take it legal!

I searched for a cell phone network tonight on G! and the ads. were appalling. If I search for a Trademark owner then I should be able to find it surely? (at least in AdWords)

Making the TM holder pay to protect his good name IMHO is a form of extortion! Does the USA not have laws against this?

I hate lawyers, but, once in a while there is some good they could do! So let's see one of you take on something worthy for a change!

[hercules]

Had the same thing for a big (A)dsl company and their brand name in Europe.
But what the heck buy Google stock so if the prices of your ads go up your stock will also :-)

[barrymossel]

trademark... you'll be able to set cpc pretty low ;)

[RhinoFish]

and G's algorithm will make the clicks a fraction of that low bid max CPC too. your tm-type stuff's roi should be astronomical.

claiming G forces you to do any advertising is, of course, incorrect. if you don't want to, don't.

[Green_Grass]

Flow with the river. Make the changes Google wants and hints at. You got to experiment and try to 'improve quality' as google perceives it.

That is the way.

[Calc Richmond]

Thanks for the comments; I'm all over it.

[magicdan]

yup and with the new QS update on the way you will be classed out of traffic at any price anyway.

[exmoorbeast]

what do you mean Magic?

[magicdan]

There was an interview on traffick blog with Nick Fox about how poor quality scores will now have implications on the ad ranking algo in adwords. Basically your ads will be penalised position wise too, I guess the worse it is the further you drop. That along with worse and worse tail matching for poor qs broad matched keywords.