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This is a joke; my very own brand terms now cost me in the region of $5.00 and that's still not good enough to get me into the top three spots which are as follows...
1) A Loans Company - my sector and product has absolutley nothing to do with loans.
2)eBay - wow there's a surprise Google; that sure is targeted and gives the consumer choice; ANOTHER SODDING EBAY AD!
3) An arb. site with sick rubbish content
So all in all well done Google; you should be very, very proud.
So take it legal!
I searched for a cell phone network tonight on G! and the ads. were appalling. If I search for a Trademark owner then I should be able to find it surely? (at least in AdWords)
Making the TM holder pay to protect his good name IMHO is a form of extortion! Does the USA not have laws against this?
I hate lawyers, but, once in a while there is some good they could do! So let's see one of you take on something worthy for a change!