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Google numbers are different system than decimal
It's really a brilliant strategy because they're a monopoly they can get away with it. They hide behind the "we want to create a superior user experience" line so they look good on the surface. But it's all about pleasing the shareholders now. They would get more respect from guys like me if they just admit that costs per click are rising because of increased compeitition and/or they can do whatever they want. Once the next google comes along, you'll see some major changes.
joined:Nov 29, 2003
I was implying increased competition amongst advertisers.