I'm trying to check each and every referrer I am getting from the content network, because I am very reluctant on content ads anyways. The majority of my content-clicks comes either from forums or from price-comparison engines. While forum clicks usually convert quite good, there's almost no conversion from price-comparison portals. Usually they are more or less disguised MFA's in the first place.
How about a new set of options for the content network:
- Display content ads for PPC xx
- Display ads in forums for PPC yy
- Display ads on price-comparison portals for PPC zz
In that case I would set xx=80%, yy=100% and zz=20% of the amount I'm willing to spend on the content network.
Now that I think about it, an option for blogs would be nice as well.