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Improving Landing pages QS -My Experience.

This may be relevant to your site... or NOT..



8:13 am on Nov 17, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

I got hit on the QS for my e - commerce site in the last QS update.

I thought, I had a great site , providing something unique to surfers specific to my country. I was using adWords to advertise specifically in my country to promote my website.

When I got hit by USD 5-10 Minimum bids, I immediately wrote to adWords, asking for a manual review and explaining how great my site was for surfers from my country and how, I was providing a unique product which was not avaialble elsewhere. I wrote a long long mail and was sure I would get back in. The reply came back.. polite as usual but to the point.... The Site was deemed VERY LOW QUALITY.

That got me mad and I ranted on WW. It also got me thinking. I went through the webmaster guidelines carefully and tried to find the INTENTION behind the QS and the guidelines.

I finally made the following changes to my website.

Reduced adSense blocks to one. ( I tried to reduce the perception that my site was an MFA).

Added a short Privacy Policy.

Added comprehensive contact Details.

( The above already existed, all I did was highlight same and added some more details )

Added outgoing links ( not many -- 5-6, to authority sites) providing surfers access to more information.

Provided surfers access to magazine articles with my site review. ( initially I had only provided highlights, now I provided access to the full article, which discussed my site and others in the broader context of the industry)

My site is accessible only to registered Users. ( I got a lot of negative comments about this feature from WW memebers last time , I posted this point) Anyways this is essential for my business model, for reasons , I will not specify. Anyways, I explained the reasoning and requirement for registration to surfers. I created a new page for this purpose.

I also provided 'Samples' of what they can expect to find , in the website , once they register. ( I did this, specifically in response to the webmaster guidelines, and surprise! , it did lead to a major improvement in the registration rate and conversions). Google was right!

I also removed Links to my other sites which were not really related to this website (I was using these links to divert some traffic to my other websites)

I really did NOT add any additional content.

I kept my adWords campaign alive with a small budget and slightly higher bids trying for traffic from the Content network.

I was pleasantly surprised to find my QS upgraded in this update bringing all inactive keywords back into action with $0.05 bids.

My campaigns are now up to full speed on this URL.

Now I have to work on my other website which got hit :-)


8:32 am on Nov 17, 2006 (gmt 0)

10+ Year Member

After the changes on your website, did you see result overnight or it took sometime?


8:37 am on Nov 17, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

It took almost 2 months for the changes to take effect.

As you can understand from my above post.. the intention was to :

Increase customer trust value.

Improve 'Registration rate'.

Improve and add some value in terms of information provided ( by linking to other authority sites)

Try to meet Google requirements.

It seemed to work, but it took time.


10:46 am on Nov 17, 2006 (gmt 0)

10+ Year Member

Glad to hear that you could see some improvement Green_Grass but as usual with Google it may be dangerous to draw any cause and effect conclusions from changes that you make.

I also got hit with USD 5-10 Minimum bids 2 months ago and I did absolutely nothing about it on my website. Just ignored it flat as I do with any change in the Google algo.

With this latest round of QS updates the search network bids came down almost to where they were previously.

So how can my site suddenly become relevant again 2 months later without any changes being made to try and appease the QS requirements? It can only be something they changed on their side.


11:00 am on Nov 17, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Good to see.. guys with improved QS participate.. Just shows that things can and do change.

The change can be at Google's end or our end. It is the end result that matters.

I agree that chages made by me on my site may not have directly resulted in improved QS, but I seem to be out of the VERY LOW QS kind of a situation, which is heartening. I did try to improve 'user experience' as I understood it to be and I think I saw postive results.


11:11 am on Nov 17, 2006 (gmt 0)

10+ Year Member

Probably the key was:
- Reduced adSense blocks to one. ( I tried to reduce the perception that my site was an MFA).

Maybe secondary
- Added outgoing links (not many -- 5-6, to authority sites) providing surfers access to more information.


11:33 am on Nov 17, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Thanks for sharing this. It is good to see a meaningful thread, with good input and suggestions of what people can do to improve their QS. Whether your success was due in part to any or all of these changes will be difficult to tell. However, I feel sure it can't have done any harm - and in your case certainly hasn't. Even if the changes you implemented were not the cause of the improved QS - you have ended up with a better web-site and a better user experience for your visitors. Well Done. :)


2:22 pm on Nov 17, 2006 (gmt 0)

5+ Year Member

I can share my experience about this.
All my sites are suffering of low QS, after months of good good ROI. So i stop a lot of campaigns, but i'm keeping alive the best (remunerative) one.
I just remove all adsense from the landing page (the homepage - full of good and related content with my ads).
I'm waiting now to see if GG appreciate this, but until now (some day) it seems don't have any effect.

About what said Gree_Grass, i'm happy for him that his QS is back again to be good, but i'm not really sure that is for the change that he made.

We, webmasters, have to optimize website for all SE, and than for the Adsense Bot, and then for the QS, and then for what? We work for Google making all that he said (not really clearly)? Is little crazy, imo...

Finally, my websites have good content and ads too..i believe in that. I'm trying to work with this, spending lot of time like the most that are in this forum, but i'm little tired of this monopoly situation that cause that we work for Google without any sort of rights...

He change my minimum bid from 0.5 to 50 (ten times more) without prevention and good reason (i think) and my business is ten times smaller!
What's the history! F....................KK!
Sorry for the outburst :-)


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