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Question Regarding Content Impressions

and removing keywords with no impressions

     
3:14 pm on Nov 15, 2006 (gmt 0)

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Is there anyway I can (simply) delete all keywords that have not had a Content impression in the last so many days, or this month?
3:24 pm on Nov 15, 2006 (gmt 0)

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You should be able to carry this out in adwords editor fairly easily. View stats for the specified period - order by content clicks. highlight and delete those with no impressions. Not sure if you can do it in the tools section - or whether that is just for search.
4:04 pm on Nov 15, 2006 (gmt 0)

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I thought we can only see impressions in search and not for content network.
3:31 am on Nov 16, 2006 (gmt 0)

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sailorjwd,

Impression for content are not provided on a keyword by keyword basis. This is because ads are not delivered on the content network on the basis of individual keywords, but on the theme of the Ad Group as a hole.

AWA2

5:28 am on Nov 16, 2006 (gmt 0)

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(as a hole? ork ork!)
12:33 pm on Nov 16, 2006 (gmt 0)

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More like a black hole :)

Thanks AWA. That explains all.