Question Regarding Content Impressions

and removing keywords with no impressions

[sailorjwd]

Is there anyway I can (simply) delete all keywords that have not had a Content impression in the last so many days, or this month?

[trannack]

You should be able to carry this out in adwords editor fairly easily. View stats for the specified period - order by content clicks. highlight and delete those with no impressions. Not sure if you can do it in the tools section - or whether that is just for search.

[sstdesigns]

I thought we can only see impressions in search and not for content network.

[AdWordsAdvisor2]

sailorjwd,

Impression for content are not provided on a keyword by keyword basis. This is because ads are not delivered on the content network on the basis of individual keywords, but on the theme of the Ad Group as a hole.

AWA2

[netmeg]

(as a hole? ork ork!)

[sailorjwd]

More like a black hole :)

Thanks AWA. That explains all.