Googles loosing 1000 of advertisers!?

Googles loosing 1000 of advertisers to competitors

[The Advertisers]

We are a big company in the US, UK and Europe. Living of sales generated from hundreds of affiliates. Due to the new Quality Score we are now seeing a tremendous drop in visitors from the Google engine. This has "killed" our sales rate and our preferred search engine is now beeing monitored. Our PPC company are also complaining that others of their clients are discovering the same drop in sales. The good news these days are that we are just discovering that visitors from MSN Search, Yahoo etc has more than trippeled in a couple of weeks. We also see a huge rise in sales again due to this enormous switch of users and experts fleeing the ship. Guess this is due too companies and search engine specialist now have stopped recommending Google and switched to others. We don't know, but are desperate to find out about this. Because of the changes we have been recommended to switch to MSN Search.
The reason they say, is that when Microsoft puts itself behind a strategy, like rolling out a search engine with PPC possiblities they see Google as the long time ago, Netscape. Gone!
I am afraid many of us also share their point of view. Not me yet.
We are ourself a little desperate cause we have invested in education for our employes. Like Advertising Profesional courses etc.
We have now signed many of our employes for the MSN course.
For us to switch, it will be a big cost but we are now taking the necessary steps. Also a big cost for us are the always changing roules by Google. So to our long time friend and teenager: Bye for now Google :(

[edited by: The_Advertisers at 6:08 pm (utc) on Nov. 14, 2006]

[aeiouy]

You are claiming because of the QS changes that search engine USERS have been fleeing Google in droves?

That is the theory you want to go with?

[humblebeginnings]

Don't understand all statements you make but I can confirm my Adwords spendings have dropped with 95% for the past 2,5 months.
Although I am just a one man show, I think that if there are another 10000 people like me (with the same drop in spendings) that would dramatically affect Googles earnings. However, Googles 3rd quarter earnings were very impressive. So I guess there are enough (new?) advertisers who either are willing to pay $10 bids or whos bids are not affected like mine. For me its the same as for your company.
I am concentrating more on Yahoo Search Marketing and hope to spend some more cash with them. I also opened a MS adCenter account recently to see if I can get some business from them. This is the second time in a year I turn my back on Google Adwords because of ridiculous minimum bids. Perhaps I won't return this time.

[The Advertisers]

I am sorry if I didn't make any sense:-)
A lot of our affiliates have done a great job making landing pages focusing on our products. Now with the new Google roule they are hit hard by low quality scores and they have to pay a lot of money to start their campaigns again. Wich they don't want because they will not earn that money back again from us. The sad part for us is that we are having drop in sales because of this. Some of our affiliates have spent thousands of dollars on this and they used to get the balance sheet in plus.
The rise in visitors from other engines, that I can't explain.
But I guess the market is a bit in a movement now. So the result for us is that we have started to make money again through our affiliates from other engines. They are making money too. We'll that's what they tell us.

We are also making our own campaigns and have invested in our people on this. But running our campaign makes our affiliate out of business because of the display URL. But they are making more money for us than we are able to our self. :-) In a way...

[Pengi]

I have been hit by the QS this month and, yes, what I pay out to Adwords has been decimated - literally. But similarly what I receive from AdSense has also been decimated - the net result is that Google is better off.

There is clearly an "advertising chain". At one end are suppliers or products and services - they may a profit by selling and advertise for buyers. Ad the other end is Google who provides the advertising service through AdSense and Adwords. In between are publishers, afiliate sites and MFAs - a whole spectrum of differnt quality sites. The QS is trying to remove some of those in the middle. End advertisers may benefit, Google certainly will unless those selling products and services spend less on advertising.

I just hope that the end advertisers really see a benefit and that the real low life MFAs get hit harder than me.

[edited by: Pengi at 7:15 pm (utc) on Nov. 14, 2006]

[mimmo]

The issue may be the "clicking chain".

You click on Adwords on Google and land on a webpage where you click the AdSense ad, and land on a webpage where you click the AdSense ad, and land on a webpage where you click the AdSense ad; etc. etc.

The clicker/customer not paying any money for any product or service; the advertiser paying the money.

This would be fatal to Google in the log term, hence the Quality Score. So I suspect AdSense/AdWords customers may be the most impacted by Quality Score.

[stajer]

I think you are answering you own question - if your affiliates are being kicked off google, it makes sense they are taking their money to msn, yahoo, etc. and increasing their ppc budgets there. It has nothing to do with google losing users (which they are not), just has to do with your affiliates spending more ppc money elsewhere.

(btw - for Q4, I am shorting yahoo and am long on g)

[Fryman]

lol... loosing advertisers? Where are they going to? MSN? Right... maybe they will be lucky and get 10% of the traffic Google sends.

And it is great to see Google getting rid of crap advertisers, MFA sites, landing page affiliates and all kind of junk that just clutters the web

Go Google!

[luke175]

lol... loosing advertisers? Where are they going to? MSN? Right... maybe they will be lucky and get 10% of the traffic Google sends.

And it is great to see Google getting rid of crap advertisers, MFA sites, landing page affiliates and all kind of junk that just clutters the web

Go Google!

Keep drinking that Google Koolaid.

[Matt Probert]

And it is great to see Google getting rid of crap advertisers, MFA sites, landing page affiliates and all kind of junk that just clutters the web

Amen to that.

Matt