1. The offer given on adowrds ads should match with the information present on the target page
2. The targetted information should present on top and middle of page.
3. The website must have privacy policy
4. The target page must not overpopulated with keywords.
People already against the monopoly of google says that google give traffic to website with adwords on them to get more money.
The Search Engine > Content Network > content Network >CN >CN is I think over.
No, what I wanted to simply say is:
"thou shalt not have adsense ads"
What part of that don't you understand?
If you have adsense ads then you'll likely get a low LPQ score.
Any one on this forum who has adsense ads not been affected by LPQ score? I suspect only if your min bids were 50cents to begin with.
If you were working with 5c and 10c bids then you've likely been killed (and have adsense ads).
While this isn't necessarily an outright killer, it will work against you. If G's algorithm decides your page is more about selling a product through an affiliate link than providing information about the product, then that's considered low quality.
I can understand this to a certain degree. What Google doesn't want to see is the following two ads on one of their SERPs:
Blue Widget Pro
Version 15 now here
Order yours today
www.example.com
Blue Widget Pro
Order the new version 15
Buy your copy now
www.somedomain.com
Clicking the second ad shows a bare minimum of information about Blue Widget Pro and shows a link to the example.com's page for it. Somedomain.com is just an affiliate of example.com. Obviously a low quality page from Google's standpoint. Google users achieve nothing by seeing the second ad.
Where Google apparently has a problem is if example.com's page has just some basic information, and somedomain.com has decided to expand upon it, providing even more information, comparison info, etc. than the e-commerce site. I think there are sites that are in this second category that are getting hit.
I'm guessing there's some sort of content to affiliate links ratio that comes into play.
If you have adsense ads then you'll likely get a low LPQ score. Any one on this forum who has adsense ads not been affected by LPQ score?
I have adsense ads on my site and my LPQ score has not been affected.
I suspect only if your min bids were 50cents to begin with. If you were working with 5c and 10c bids then you've likely been killed (and have adsense ads).
Then, isn't it really more about what's different with sites dealing exclusively with 5c to 10c bids?
The logic behind the argument that participating in adsense would degrade one's ability to work with adwords is flawed. To georaza's point, Google is incentivized to make sure the opposite is true.
Wrong. google has stated publicly that it will discourage adwords/adsense arbitrage. They are doing this via the LPQ score.
I have 100's of links to 3rd party products - most compete with my products. Non are affiliate links and I don't make a penny from them. They are for 'if you can find a better widget... buy it'
I believe G thinks these are affiliate ads and may be 1/3 of my sites problem.
The other problem I may have is that I have a lot of 'how to' information and I think G has decided to devalue these types of pages.
The How To pages were my sites biggest draw both from natural search and Adwords - bringing me consulting business and nice adsense income. So, the adwords part is over... ohh well.
Are you into arbitrage and your earnings have not dropped dramatically for the past few months?
Wrong. google has stated publicly that it will discourage adwords/adsense arbitrage. They are doing this via the LPQ score.
Google's going after arbitrage players (where ads are the primary content & primary income source), not merely those participating in Adsense (where it's not). There is a difference.
If you meant that having Adsense ads specifically on your landing page is the cause of lower LPQ, then I misunderstood - and would agree that you're correct. If you meant that merely participating in Adsense is the cause, then I'm afraid you're mistaken.
Any one on this forum who has adsense ads not been affected by LPQ score? I suspect only if your min bids were 50cents to begin with.
Yes. Not hit.
If you were working with 5c and 10c bids then you've likely been killed (and have adsense ads).
We work at the low end. Not hit.
only about 3% of our landing pages had adsense
and we lost very nearly all traffic (average 8k to 10k clicks per day)
originally i thought it was just low bidders being taken out but the above post seems to discredit that notion ... unless they are still working their way down to lesser sized accounts
One last try.
Tonight I removed all ads from landing pages. And removed them from 50% of the other pages.
Hopefully by Xmas G will reevaluate the pages.
"Having Adsense Unit on Our Wesbite decreases the website quality... :(
None of my sites were severely hit - a few had some keywords where the minimum bid went from .02 and .03 to .05 and .06, but the actual CPC seems to be staying in the .02 or .03 range anyway.
That is one thing that I think is a bit confusing. From all I have seen quality score only impacts the minimum bid. It does not impact ad ranking or actual CPC, so outside of people being hit with the extremely high "Get out of here" minimum bids, you can still get lower CPC even if you have to bid higher. I have a lot of keywords where my average CPC is below the minimum bid, and my maximum bid is significantly higher than the minimum bid.
For example, lets say I have a keyword that requires a 20 cent minimum bid. I bid 35 cents on that keyword, and my average cost per click is 12 cents.
I am also seeing a restoration of traffic with time about %10 per day from two days.
1) The keyword history has a low CTR, so AdWords bumps up the minimum bid. You can, though, pay less than the minimum bid. For example, you're bidding 20 cents for the keyword widgets. Either your CTR or Google's history for that keyword's CTR makes their algorithm decide they want you to bid 50 cents for it. You increase your bid to 50 cents, but the ad below you is only bidding 25 cents, so you're actually paying 26 cents. (I know, actual CPC is more complicated than that.)
2) Your site has taken a hit because of a low quality score. Google sets your minimum bid for any keyword at $1.00. You increase your bid to $1.00. Your ad placement is based on your bid and CTR, but you'll never pay less than a $1.00 per click. As long as that low quality penalty is in place, you'll never pay less.
I think you need to provide original worthwhile content to provide that meets what the surfer is looking for - without relying on ads or affiliate links to provide it for you.
does anyone have a link from google's site stating otherwise? if so, i'd appreciate the clarification. at this point, i have to assume what the rep told me was correct. =/
