domestic vs. International campaigns

ROI difference between Global/domestic campaigns

[dufik]

Hi,

I'm running an International campaign on Adwords, targeted to almost all countries in the World.
A month ago, I've replicated the existing campaign, targeted it to India only and took India off the country list of the International campaign. The traffic is now being sent to a mirror-site in India that has the same content and look&feel of the Global website.
The result? Huge increase in conversion volume.

Can anyone explain it? The campaigns are identical: both are in English, same ads, same keywords, and same ad positions- only now the India campaign generates lots of leads.

Any insights would be appreciated.

Thanks,

[briggidere]

are you receiving the same number of impressions and clicks for the new indian mirror site campaign?

Do you have an indian domain extension? if this is the case the users may find it more comforting that you your site may be one in their country, giving you a bit more trust value.

[trannack]

Yep - I too have experienced similar. For example if I have one campaign targetting both UK & US I get, for arguments sake, 1000 clicks a day. If I then create two separate campaigns - one for Uk, the other for US I get perhaps 1500 clicks a day. It seems that if you place the countries in separate campaigns as opposed to having more than one country in each campaign, the traffic goes up. There are other more obvious reasons why separating out countries is a good idea - mainly that the CPC is probaly lower in one country than another - I think they somehow average out the costs or something like that.

The big problem with this is when you have more than one domain name, are targetting several different countries - the 25 active campaign limit can be a real pain. Makes keeping an eye on everything even more paidnful.

[poster_boy]

The result? Huge increase in conversion volume.

How do you know the Indian campaign didn't perform similarly well in the prior group? That's the problem with targeting so many countries at once... in my experience, it's usually a small handful of 'deadbeat' countries that muddle the performance of the entire group.... I would continue fragmenting - there are likely many more nicely performing slices!