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I have sent them a email to refund my money etc...
Has anyone else had this problem before and if so did they refund you?
I always try to check my campaign results soon after making a change - just in case. I managed to prevent a similar problem yesterday - finger trouble - and forgot to double check. I spotted a similar error on a later change and thought "did I do this same mistake before?" when I checked I had!
Even if you bid $21, some one would have to bid $20.99 for you to actually end up paying that per click.
Off-topic: Google's pricing doesn't work this way.
On-topic: I think Google would be setting an impossible precedent if they refunded situations like this. Think about how many claims would ensue if they did...
I would be almost positive that they won't issue a refund since, as I said, would cause anyone to just put up huge bids and later say that it was a mistake.
But who knows... might as well give it a try. Although I don't know why you are so pisssed at Google when it was totally your mistake and they had nothing to do with it.
There is no way for them to know if you really did a mistake or just want to get your money back because your campaign didn't convert.
Se that's the bs ..because we ALL know how easy it is to recognize legitimate bids agaisnt obviouys typos
No excuses for the behavior of just looking the other for the sake of additioanl revenues.. no excuses for Greed..
There is no way for them to know if you really did a mistake
Nonsense. There certainly is, and there is precedent in other industries.
Research the "clearly erroneous" policies at stock exchanges and ECNs.
I used to do arbitrage trading in the stock markets, and we had to pay-up on a daily basis for "clearly erroneous" trades. We eventually had to avoid trades that might later be undone by a "clearly erroneous" challenge. Despite the fact that the policy limited our profitability, I think the policies are absolutely right.
What throws a monkey-wrench into the works, though, is the fact that Adwords is not a pure auction. There's the mysterious quality score which you are not entitled to know. So, there's no way to tell that a bid is "clearly erroneous".
Google has conveniently arranged things so that there is no way to determine if a bid is clearly erroneous.
You have an option you can use.. Dispute the charge on your credit card.
No, you don't. Do this and you will be banned from Adwords for life.
Google is a near-monopoly, and being banned is death for an online advertiser.
Even then, this will take 30-90 days.
Contrast this with the "clearly erroneous" policies in the stock market. I've been through this process many times. I've gone-over quotes and trades, tick-by-tick and as long as there is some unresolved issue, they are willing to pursue it. It is fair, they put a serious effort into it, whether the trade is big or small, and the issue is resolved the same day, enabling the losing side to cover their trade in a reasonable time.
There's no waiting, and no banning for life. The losing side pays-up, and that is that, because there is trust in the system.
One thing that is different is that the stock exchanges do not stand to benefit one way or the other from the outcome. They are a neutral party.
There is no trust for Google. There is no transparancy. That is because of the mysterious quality score, which cannot be verified or audited.
Google has a free pass to cheat in any way they want, should they desire to. I know some will say that Google can't "cheat" because they can set the price to whatever they want. That's not true. They can't legally claim that pricing is based on X when in fact it is based on Y. That's misrepresentation.
I note that the biggest, most-successful scams in history have been the boldest ones.
There error was not on Google's part, but the client's part.
You don't know that.
Are there any "real" men anymore? It's as if half are thieves and the other half are missing their manhood..
hiccup ..if I ever turn into a thief I'll make it a point to rip you off ..cause you wont do squat but sit back and laugh it off
Your mistake you handed me your wallet
Your attitude on this is silly. Surf made a mistake. Often times people have to pay for their mistakes. That is what being a man is. Owning up to your responsibilities and obligations and not blaming someone else for your own problems and mistakes.
I agree with the sentiment that it does not make sense for Google to refund in this case. Clearly a typo was made by the user and the end result is unfortunate. He lost some money but learned a valuable lesson.
I think the suggestion made that google should have a maximum bid cap that we can set is a very good one. I see no reason not to have such a feature. In the absence of that though, people need to take responsiblity for their own mistakes. It is unfortunate, but people make mistakes every day that cost them money, and I am sure most would want a do-over. Unfortunately that is not how it works.
The clicks were purchased at a fair market price and by getting those clicks you denied someone else from getting them, which in turn potentially impacted their business.
So the best course of action is to move on. Certainly, if Google decides to refund your money, that would be nice, but it is not something they have to do, nor is it something anyone should expect them to do in these circumstances.
I recently did the same sort of thing with a new ad with an affiliate link. When entering the link, I accidentally modified my affiliate code that is part of the URL. I was sure this product should be selling for the amount of clicks I was getting for the ad, but I had zero sales for it. It took me about a week to realize what I did wrong. I didn't get credit for a lot of sales I really made. Again, nobody's fault but my own.
Some of these suggestions for some automatic checking within AdWords would be nice to have. For example, if you alter a bid amount, if it increases by some factor, say 5 times the original bid, an "Are you sure?" type of message would help avoid these self-inflicted problems.
I once bid $80 for a keyword instead of $8. It cost me several hundred before I found my error. Did I complain? No, because it was my error. So, I sucked it up like a "real" man and moved on instead of wasting my time bellyaching about the big bad corporations screwing the little guy over.