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Raises as many questions as it answers, but it is neat - and any transparency is helpful.
Green check mark in box if all is OK.
Yellow question mark in box if not showing for keyword due to being paused or because of low usage in searches.
Red X in box if inactive due to low QS or low bid.
Floating over the graphic would still display the additional help/info as it does now.
I am one of those who have been asking for full disclosure of current keyword status, especially those in my "yellow" category, which you would never know without emailing Google tech support, so I appreciate that G is listening on this one!
[edited by: RonnieG at 11:50 pm (utc) on Nov. 9, 2006]
1. Those keywords that are really, really, disabled.
2. Those keywords you probably never knew were disabled but are likely disabled. Hence fourth referred to as the really disabled as compared to the really really disabled.
I thought that needed clarification.
The ideas are then ranked by weighing which will benefit the most advertisers, and which will benefit them in the most important / meaningful / actionable / useful ways. At this point brilliant suggestions that benefit a tiny fraction of our advertiser base will almost certainly be moved down the list, while brilliant ideas that benefit the majority of advertiser will be moved right to the top.
I'm sorry but I don't think this tool fits into this criteria. Most advertisers would be confused by this tool. I also donít think some advertisers will know how to use this information to improve their campaign with the diagnostics given.
What does this mean?
You entered a search results page URL that shows ads with lower positions than your ad's position. Your ad is probably showing on an earlier page of search results.
What can I do?
Run the Ads Diagnostic Tool for an earlier page of search results, and you should find that your ad is showing.
Iíve been doing this for years and I donít know what they are asking me to do.
irldonalb, I also have one of those. Made me laugh.
What shall I say? My landing page quality is so bad it deserves this cryptic help message? I think the Google bots are now writing the help messages.
OK, I bid more. The keyword is shown as active. I then click the magnify tool and it tells me the keyword is not showing because of low quality. Huh? Is the magnify stuck?
1) change the text for specific keywords to say something along the line "bid more money" since that is the only option for this keyword
2) add a global suggestion to add new higher quality keywords or replace existing ones
3) fix magnify so that it reflects updates to status ... or kill it. I just don't see that it gives me any real information
What would help (not sure if this is already there though) is if the tool gives data for different geos (since campaigns can have multiple target geos). Doubt this would be possible but in the diagnostic tool I could go and select country to check my ads showing up. If it already give geo wise data I apologize for my ignorance.
Get that stupid magnifying glass crap to say this:
"This keyword is not on the first page. To get there bid $x.xx for the last spot on the first page."
"This keyword is not on the first page. Your Quality Score is currently x.xx, to increase your quality score change your landing page to reflect this keyword more."
Now THAT would be useful. (I'm not holding my breath on any of the above suggestions.)