Landing Page Quality now affects the Content Network

Our ads dropped like a rock today.....

[heyday]

So I knew this was comming...... 99% of our ads are on the content network...... After getting several thousand clicks a day for the last 2 years on the Content network.....today we have received 21 so far.

We are getting "spanked" today with the page quality on the content network....

Anyone else seeing this.....

Any pointers on what people did back in July to get back in the game?

heyday

[sailorjwd]

It isn't a spanking it is an execution.

Games over.

I remember the good ole days several months back when Google would call just to see how things are going, 'How can we help you'.

They even redid a campaign for me - contents network too. Hours and hours of work.

Just a few weeks ago they sent an email asking when would be a good time to call - I said anytime. They never called.

After forking over 1/2 million dollars all they can say is fork you, very much.

[pdivi]

Yes. Not personally, but others I know are reporting it.

Man, I wish I had the energy to dig up some of those old posts about how Google had to do this on Search (only) to protect its brand, bla, bla...quality...bla, bla,...MFAs, bla, bla...

You were getting clicks too cheap on Content. Google discovered it could make more money by getting you out of the picture and getting less efficient advertisers more clicks. It's called maximizing profit by efficient allocation of scarce resources. It sucks when it hits you sideways, but it's good business, economically speaking.

Based on my research, attempts to "improve quality" in the eyes of Google are futile. Anyone have a contrary report? I'd dig deeper into other ways to get traffic (not just PPC). It's amazing what you can accomplish when you get back all the time Google has been taking lately.

I do look forward to visiting the AdSense board in a couple of months, when publishers realize that the ads are just as (if not more) crappy, Google is making more, and the eCPMs are unchanged. Hmmm.

[SlimKim]

i went from 8000 to 10,000 clicks per day down to less than 100

my sites / landing pages are many and varied and this can only be cured by raising bids and not by changing your landing page quality ... as i understand it

such a pity, there is a certain segment of the market that can only be profitable to ad buyers at low prices

[thegreatpretender]

This is frustrating. From 15000 clicks down to 100!

[Green_Grass]

Clicks down to a third, after increasing CONTENT bids by 20% upwards..

Google is going to have an excellent quarter again.

Back to the drawing board...again... I guess. This is really bad.

I guess, we are all MFA's in the eyes of Google.

The problem is SEARCH impressions are also down 60% , even though all keywords are active. Something wrong with the system here.

It is actaully funny that SEARCH QS is O.K. ( but low impressions), CONTENT QS is Low with poor impressions. I guess it is time to be scr**wed again.

[SlimKim]

i don't think it's a MFA issue as approx 97% of our 8000+ daily content clicks went to sites that did not have adsense on them, i think it's all about bid amounts

they still look at ctr and bid amounts and not much else, since most our landing pages don't have adsense but offer services, i don't think the quality of the page is a factor

[aeiouy]

I decided to do a test on one of my campaigns. It has not been hit by any quality score problems on search, and in fact my cpc is actually down a bit in the last two days. Seeing as how the algo changes may have kicked some people out of the bidding on the content network, I am going to see if I can pick up any lower cost traffic on there now.

[Green_Grass]

The biggest problem is that I donot know , what CPC will trigger them. If we go by the last QS hit on SEARCH then we should be looking at $1-10 . This would mean, we forget about these ads.. But I have noticed that minor ( relatively speaking) increases do trigger some impressions... Now if we could just have a $ value that will trigger the ads, atleast we would know what we are facing. Currently totally groping in the dark and frustrated...

[e11stealth]

Landing page quality is definitely true now for content. This is what happened last week.

I have two exact copy adwords campaigns on two different accounts, keywords and ads same. One goes to a site exactly relavent, the other goes to a non relavent site with high paying adsense keywords. The one going to the relavent site went from 30,000 clicks a day to 42,000 clicks on content only. The other non relavent site went from 14,000 clicks to 200 a day content only.

Almighty All knowing google is in comand of nearly every aspect of its massive empire. I havent lost much traffic since the relavent site got an increase just $2000 a day income from the non relavent site (two thirds of my income gone in a flash!).

[surf4soul]

my question is how do we know what the min bid is to turn are content network on and off?