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Bulksheets kaput, AdWords Editor takes over

         

Leadclick

8:17 pm on Nov 7, 2006 (gmt 0)

10+ Year Member



Does anyone else have a real problem with the fact that AdWords is doing away with bulksheet capability? The AdWords Editor is excellent for some account-housekeeping tasks, granted, but now certain types of large changes are impossible to achieve without having an AdWords rep make Excel changes on their end. For instance, for the last two weeks I've been creating a new account for one of my properties, wanted to start with some campaigns I had in one account then open up a new one and start completely fresh, and I had to 1) have a rep enable bulksheet downloading (the button, as you may know, no longer appears automatically in your campaign management tab); 2) manipulate the Excel file as I normally would (it's a big account: about 85 campaigns, thousands of Ad Groups, around 150,000 keywords), then; 3) convince another Google rep to receive my bulksheets (I had to divide them up into 15 to get them to transfer via email without being zipped), run them through the Excel tool they have for error-checking, then post each of them, one by one. Of course, if you have dedicated support you have no problems here, since your dedicated rep can do all this stuff for you very easily.

But my point here is that there are a number of account-creation functions that AdWords Editor simply can't handle at this point. Especially when you're creating thousands of ad texts, you need the formula functionality of a spreadsheet program in order to create them in bulk - otherwise you'd be writing creatives for months. None of this would be an issue if they weren't phasing out bulksheets and making them inaccessible from our accounts.

Any thoughts? Has anyone come up with a good workaround to this problem?

poster_boy

9:31 pm on Nov 7, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The Editor cannot handle many of these tasks today.

But, my guess is - by the time they finally do away with bulk sheets, the Adwords Editor (which has gone through a number of useful upgrades over the past year) will be better fit to handle these needs.

Leadclick

9:59 pm on Nov 7, 2006 (gmt 0)

10+ Year Member



Maybe, but it's going to take a lot. It's a long way from having any of this functionality right now, stuff that I consider pretty crucial. It'll need to be able to integrate some kind of spreadsheet capability at the very least, and I haven't heard that there are any plans whatsoever in the works for this enhancement to take place.

poster_boy

11:25 pm on Nov 7, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Two needs that I have are rumored to be addressed in future versions:

- Find/Replace capabilities at the keyword level
- Easier data import functions