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Google to broker print ads in newspapers.

The growth of the media empire continues.

     

grelmar

8:21 am on Nov 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Reuters [today.reuters.com]:

Google said it has invited more than 100 advertisers already buying ads through its Web marketing system to join a three-month test of a Print Ads service that places ads in daily papers including the New York Times and Washington Post.

Looks like their moving into traditional marketing agency turf by organizing cross media campaigns.

What's next? AdWords for TV, Radio?

Yes... They're already working on it.

Google, The Ad Agency.

sem4u

8:54 am on Nov 6, 2006 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member



They did try this before but it wasn't very successful.

grelmar

1:52 pm on Nov 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




They did try this before but it wasn't very successful.

Yes, but if you read the article, the Google rep acknowledges the reasons for the previous failure. They've retrenched and come out with a new strategy.

The new product looks more enticing, more in line with traditional advertising buys for print media. They've also lined up a far more impressive crop of print newspapers as partners for this round.

And, credit where credit's due, Phaedrus beat me to the punch with the early rumors [webmasterworld.com]. I missed his post when I presented mine.

aeiouy

3:01 pm on Nov 6, 2006 (gmt 0)

10+ Year Member



Good idea to jump on the print media bandwagon as it is starting to die out.

Newspapers are in a horrible way right now. I am not sure this is a really good long-term move for Google.

 

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