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Google said it has invited more than 100 advertisers already buying ads through its Web marketing system to join a three-month test of a Print Ads service that places ads in daily papers including the New York Times and Washington Post.
Looks like their moving into traditional marketing agency turf by organizing cross media campaigns.
What's next? AdWords for TV, Radio?
Yes... They're already working on it.
Google, The Ad Agency.
They did try this before but it wasn't very successful.
Yes, but if you read the article, the Google rep acknowledges the reasons for the previous failure. They've retrenched and come out with a new strategy.
The new product looks more enticing, more in line with traditional advertising buys for print media. They've also lined up a far more impressive crop of print newspapers as partners for this round.
And, credit where credit's due, Phaedrus beat me to the punch with the early rumors [webmasterworld.com]. I missed his post when I presented mine.