Question Regarding Multiple Ad Texts in Ad Group

And G's ability to pick best ad for particular keyword

[sailorjwd]

Anybody know the answer to this? AWA?

I have an adgroup with 3 different ad texts.

I would assume that some keywords have better quality score and perhaps better CTR with one of the ads.

Does Adwords match which ad they pick to show with a particular keyword with some logic to make the Best Match? Or is it somewhat random?

[Kiska]

I'm pretty sure that Google serves all ads equally until one ad has a better total CTR in the ad group, then they run that ad more. They do not run the best ad per keyword. You need to have more specific groups for all the similar keywords. This way, any ad that runs will match the keyword.

Some of my groups have only two keywords in it (the keyword and its plural). This way you can run specific ads per keyword and see which ad works best with that word.

[sailorjwd]

Well.. having 196000 keywords.. this is going to take a while. There are a lot of synonyms in my business.

Thanks for the input.

I'll see you in 10 years.

[Kiska]

You can also ask your Google rep to duplicate your campaigns and run a different ad in each campaign. This will save some time and still allow you to see which ad is performing best per word (just look at the individual CTRs).

[sailorjwd]

Thanks Kiska,

Too bad I can't even create a new adgroup today.. those google balls just keep going back and forth across the page..

I'm having a little bit of success since last night i broke one adgroup into 7, focusing the keywords - much better positioning and slightly lower bids...

perhaps I've hit my ad group limit :(

[eWhisper]

Two points:

First, in your campaign settings there are options for how Google will serve ads. The first is where Google starts to show the better preforming (by CTR) ads more often. The second is where the ads are rotated equally.

Secondly, if the AdWords system is being slow to create new ads and move items around; I'd suggest trying out the AdWords editor. It's much faster to make a lot of changes in the editor and then just upload everything once it's organized.

[sailorjwd]

Thanks mr ewhisper,

i am aware of all those points.

I tried creating a new ad grooup via the adwords editor yesterday and that failed too.

Creating adgroups seems to be fixed at the moment.

[kea12345]

I have been wondering about this, I have multiple ads some with CTR of 1% all the way to 7%. Still, the ads with higher CTR's are not necessarily shown more. So, I thought it might be per keywords. I have my settings set to optimize (not show ads equally), so I am not sure what is going on.

I am reminded of the old business adage: "I know half my advertising dollars are wasted - I just don't know which half." With Google, theoretically now a days we know which half, but on some of these things I still do not know.

[AdWordsAdvisor2]

kea12345,

One thing to keep in mind with the ads optimization feature is that existing ads with established history will not be immediately dethroned. If you have an ad that was the best of your initial batch and is serving at 90%+, when you add that new creative and it begins to perform better, it will not immediately jump to top percentage served. The older creative still carries a lot of weight because of its history as 'the best', so the new creative will begin slowly to eat into that served percentage.

AWA2