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What happened to Adwords?

         

dengwen168

4:23 pm on Oct 28, 2006 (gmt 0)

10+ Year Member



Does Google increase the rate for the key words?i find most of my key words is not inactive,,any idea?

bekyed

9:30 am on Oct 29, 2006 (gmt 0)

10+ Year Member



You would be better off asking in the adwords section.

Bek.

sailorjwd

11:40 am on Oct 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The adwords section?

Poop.. I'm lost again. I thought I was in the adwords section..

Can someone tell me where the heck I am?

in regards to the question:

On or about Jul 11th Adwords began taking into account your landing page quality in order to determine minimum bid. Those that have a poor landing page quality score get screwed with HIGH min bids.

Pengi

12:20 pm on Oct 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



dengwen168
You've posted in the right place.

There are threads on this forum that may help you work out what is going on - although noone really seems to have a clear undertanding.

There are two possibilities:
1 You are being hit by the Quality Score (or QS) algoorithm - if this is the case,Googel has determined that the "quality" of your landing page/site does not provide good value to visitors searchin on your keywords. If this is the case, you will typically see minimum bids for affected keywords to increase to tens of dollars.
2 Google introduced some new levels for minimum bids - this resulted in some "rounding" effects - bids that were previously just inside the old threshold are now just outside the new one - small increases in such bid may be sufficient to reactivate them.
3 (can't count ;) ) Google may adjust the minimum bit in response to the traffic you receive and the content of yout site - typically some bids will need to be increased.

This is just a start - do some research inthis forum for much more detail.