Quotes " " within Creative?

Anyone tested this?

[Hubie]

Just got the idea that putting quotations in the creative Title, or L1, L2 could increase CTR.

example:

Acme Blue Widgets

vs.

"Acme" Blue Widgets

whaddya think?

[QualityNonsense]

There's only one way to find out: split test.

Never tried this myself, but anything that impacts readability impacts CTR, in my experience.

[Hubie]

I know, just wanted to see if anyone else tested this before I dump my own money on it. Penny saved is a Penny earned, and more importantly, time saved is lots of pennies earned. Time = Money.

Has anyone else tried it?

[eWhisper]

Slightly off topic - but I believe a worthwhile statement.

'Whitepapers, official statistics, general averages, and case studies which do not include your site should be used as guidelines and not absolute truths'.

When looking at items like the above, they are often averages. Averages mean some had a higher, and yet others a lower, response to the stat being measured.

I always think it's worth testing something to see if it applies to your particular ad/website.

Using other people's case studies can give you ideas as to what to test; however, I think you're doing yourself a disservice if you take them as law without making sure that it also applies to you.

So, for the initial question, I've had some ads to better with quotes than normal, and others do worse. It depends on the context of the ad itself and not just using the quotes to try and stand out (which could also be a reason for ad disapproval).