Adwords vs Overture

[Redfisher]

Hello All!-

Well I was standing in the shower this morning thinking about my PPC campaigns (I'm a sad little man) and I came up with the following observations.

I am, by no terms, an internet expert, but I have been doing PPC for some time now on a number of diverse web sites. My initial impression is that overture doesn't produce as many clicks, but they do have a higher conversion of impressions to clicks. As such, I wonder if this is a factor of how the set up your overture bids as opposed to google.

With overture you can see who is bidding and the bid price within your keyword bid pricing stage. I beleive that this approach limits the amount of clicks from others besides your target audience (web masters, competition, etc.). BTW, as a pirate at heart, I follow a the code of "honor among theives" and don't click on competitor ads.

I tend to beleive that these unwanted clicks are more prevelant than than we think and while at $.10 a click, it may not be that bad, but if you have $2.00 to $4.00 per click it may start to sting.

Further, I think what Adwords is trying to do with their placement formula is admirable, but I would rather choose were I want to be, knowing what I'm paying. In the long term bad ads will be removed by their owners and good ads will rise to the top.

I'm sure this has been said before, I thought I'd give my take.

[bostonseo]

Overture has always perfomed better for me compared to Google Adwords.

[anallawalla]

My initial impression is that overture doesn't produce as many clicks, but they do have a higher conversion of impressions to clicks.

Another month has passed and I can still confirm that Overture gives better conversions than Google, but for absolute numbers, Adwords gives 2-3 times as many conversions. And for us, business.com consistently does slightly better than Overture. You need the cheaper, converters to keep the overall CPA figure down.

[IntegraGsrBalla]

Adwords has done much better for me.
Converts much better.

Overture does not convert as well as adwords.

Some sites that overture delivers your ads to are a little shady as well.

As reported in my tracking software.

[bostonseo]

Some sites that Overture distributes your ads on seem shady? Yeah it's called content match; Overture/Google...content match is very sketchy no matter which program you try it on. At least on Overture you have control over your bids on Content Match; on Google you pay the same price for a click generated from a website like the following.
[pondy-central.com...]

[John]

If you are paying significant cost per click on Adwords makes sense to run 3 separate campaigns for organic, search and contents match and but enter lower bids for the poorer conterveters to keep you CPA down.

[Hale212]

John good advice about setting up separate accounts on Google for the different options they provide. They of course don't want you to do that because then you'll bid less on content match. This is why the Google tools are built in their 'favor'.

[IntegraGsrBalla]

bostonseo,

Content match turned off.

No need to get mad.

Chill out buddy.

Content match is on with adwords for me.

But turned off with overture.

Still i get some hits from shady sites with overture.

Adwords, even the content match works for me.