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Search traffic - about the same as other adgroups
Content traffic - 100-200 times the search traffic
I understand how this can happen...but why a select one or two adgroups? it's like an explosion in these two adgroups vs the rest for content imp/clicks.
this is long term data
Apart from this, how is your revamp going?
After receiving a bunch of junk traffic from MFA sites, I set my bid to 1c and wow. I multiplied my traffic without increasing my costs at all.
It's true that that traffic is mostly junk, and low conversions but when you increase the overall traffic by several times, it's better than turning it off.
Just my 1c :P