How much does Google charge for your branded URL keyword?

[poster_boy]

In early September, Google began displaying ads for URL queries on Google.com. Previously, only syndication partners had - with Google.com displaying only that company's natural listing - sans paid ads of any kind. Now, Google.com shows not only a paid ad, but competiting ads, as well...

My question - what are they charging you for these clicks?

I was shocked to see that I'm getting charged as high as $0.70 for clicks to 'www.companyname.com'.

[spike2131]

.20 to 1.00 in my experience.

[Kings on steeds]

Your Min CPC is baced on how targted you are, how much traffic you receive, and quality score ect. so www.yourdomain.com is going to have poor quality. (because google will also display a direct link to your site and people will click that, hence LOTS of imps but no clicks so low CTR to low QS to high price......

that my 2 cents.

[poster_boy]

www.yourdomain.com is going to have poor quality

I can't imagine anything more relevant than an ad featuring the exact site searched for - in a colored bar, bolded and located above the natural listing.

The proof of this: my CTR is, literally, 55.5%.

[Kings on steeds]

Ok, you told me. lol. in my experiance domain names dont do well on adwords, brand names do we get amazing ROI on our brand terms, but URLS just dont stand up.