Incredible CTR (50+%) but only a few clicks

and no conversions

[Hubie]

I have some hidden gems of keywords that my CTR explodes on, but I only get a few clicks a month on these.

What strategy would you suggest to try to exploit this?

Also, many of these gems have no conversions (ok...they're not gems). BUT, this CTR shows so much potential. What to do for a noobie?

Hubie the Noobie

[Wlauzon]

We have some of those also, but I don't seem much you can really do with them. In some cases I have tried to find similar keywords and variations of them.

But most of ours that do that are things like the manufacturers part number, specific model numbers, some rather esoteric tech phrase etc. So I don't see the general search public looking for those.

We have one keyword that gets about 5 hits a month, but has an 80% buy rate...

[Pengi]

Hubie
don't get too excited about any stats - good or bad - that are associated with small numbers.
Just a couple of positive responses will completely distort the CTR figure if you have a small sample of impressions.

1 impression 1 click = 100% CTR
1 impression 0 click = 0% CTR

Which of these do you consider to be the significant one!