Newbie KeyWord Question

Does it have to be like this?

[poh2]

Hi, Does your keywords for Google adwords must be included in your landing page?
for example, if i have "green sheoes" as keyword, am i supposed to have "green shoes" in the landing page also?

Thank you

[poster_boy]

am i supposed to have "green shoes" in the landing page also?

You're not required to by any means, but I've found that reaffirming the keyword in both the ad copy and landing page helps conversion.

[marek]

You need not to include your keywords in the landing page, but if you include them, your quality score will be probably higher and you will achieve lower price and/or higher position.