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I have been number 1 for that keyword for a while. Now my competitor kicks me out (since it is same URL) . I had nice CTR more than 10% on that keyword and bidding for that keyword almost 40 times it is bid price I usually pay .How my competitor can beat me on that keyword .I have not edited anything on my campaign or adgroup.
Can anybody tell me how I can go back to number 1 again.
Thanks in advance.
You say that your
Content is same since we are both directing to same URL
So you each pay for separate ads, presumably from separate accounts, that both point to the same URL page. I believe this contravenes the Google Adwords TOS.
Someone correct me if I'm wrong here, or missing something.
No. You are both incorrect, based on your misundertanding of the situation I believe. As long as one ad is showing for the URL, this is within the TOS. It is double-serving that is against the rules. Here, two affiliates are competing against each other in order to be the one that has the right (not the correct word, but the first that comes to mind - based on higher bid and quality score) to single-serve an ad. But, the ad is still only showing once. Hence, within the TOS.
Simplistically it's clear that the highest bid should win. The only thing I can imagine that could affect this is if Google still rotates the Ads - giving the lower bid a chance. Perhaps the better performing Ad could have an effect.
Assuming they are placed in the same places,Ads could perform better by:
a) attracting more visitors,
b) providing a better conversion rate.
Note - these objectives may "compete" with each other - to provide a better conversion rate you need to attract fewer of the nonconverting visitors.
[edited by: Pengi at 6:50 am (utc) on Oct. 18, 2006]