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Can anyone recommend software for managing AdWords?

         

EvilDan

8:20 pm on Oct 14, 2006 (gmt 0)

10+ Year Member



I have quite a lot of Adult websites, and I find trying to manage the AdWords buys across so many sites to be getting harder each day.

I am looking for a software solution that can help me manage all my campaigns

My problem is this though...

Adult sites are incredibly competitive, so I offer a very low trial with a monthly recurring fee

What this means is that my ROI on each campaign, keyword and content buy starts out being very unprofitable, and over time as income comes in (as well as refunds and charge backs) the ROI becomes clearer.

I have looked at some online solutions that offer services, but they all want a % of the income derived. Because my ROI picture sux from the get go, I cant even consider doing this.

So what I am after is a platform that will do two primary things.

1. Allow me to update the ROI picture of each buy, and
2. be a platform that I can buy and not rent/lease/revenue share

thoughts?

(if anyone wants to spam me, hit me up at daniel at trueclix dotcom)

LucidSW

6:54 pm on Oct 18, 2006 (gmt 0)

10+ Year Member



Dan, I manage a couple campaigns for myself and others. I am a computer programmer specializing in databases. I use my own database and routines to help me optimize those campaigns. What I do is download the results of a report and import it into my database (FoxPro by the way).

I'm sure that other companies doing PPC management use software as well. They would pretty much have to. I am not aware however of commercially available software other than the type you mention.

Before you ask for it, my app is not ready for prime time. I don't think that people would buy and use it the way I do as it needs much improvements to make it easier to use. I have however thought of doing so but am not sure it would be worth it.

How many AdWorders would be willing to buy it? And at what price?

So I guess that is my question to you and the community. Would you be interested in such a product? What price would you be willing to pay? More important, what features do you envision? Any ideas on the interface? I of course have my own vision but would like to hear from all of you.