Welcome to WebmasterWorld Guest from 107.20.104.110

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Google Wins Trademark-Trigger Lawsuit

     
11:25 pm on Oct 13, 2006 (gmt 0)

Preferred Member

10+ Year Member

joined:Apr 24, 2004
posts:389
votes: 0


The decision [claranet.scu.edu] happened a few weeks ago but I do not know if it was reported at WW. Seems like a pretty strong opinion on permitting the purchase of other's trademarks in order to trigger ads. Although as discussed, this issue is far from over.

[edited by: eWhisper at 12:41 pm (utc) on Oct. 16, 2006]
[edit reason] Please no blog links. [/edit]

7:42 pm on Oct 17, 2006 (gmt 0)

New User

10+ Year Member

joined:June 2, 2006
posts:33
votes: 0


Thanks for posting this - came in handy today :)
5:55 pm on Oct 20, 2006 (gmt 0)

Preferred Member

10+ Year Member

joined:Apr 24, 2004
posts:389
votes: 0


Curious in what way it came in handy?
7:47 pm on Oct 22, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Mar 8, 2003
posts:116
votes: 0


I don't know anything about the Lanham Act but selling a trademark as a keyword and even suggesting it in the keyword suggestion tool sounds to me as though Google are using the trademark in the everyday sense of the word "use".

I wonder what constitutes "use" as far as this Lanaham Act is concerned?