The decision [claranet.scu.edu] happened a few weeks ago but I do not know if it was reported at WW. Seems like a pretty strong opinion on permitting the purchase of other's trademarks in order to trigger ads. Although as discussed, this issue is far from over.
[edited by: eWhisper at 12:41 pm (utc) on Oct. 16, 2006] [edit reason] Please no blog links. [/edit]
I don't know anything about the Lanham Act but selling a trademark as a keyword and even suggesting it in the keyword suggestion tool sounds to me as though Google are using the trademark in the everyday sense of the word "use".
I wonder what constitutes "use" as far as this Lanaham Act is concerned?