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Google Wins Trademark-Trigger Lawsuit



11:25 pm on Oct 13, 2006 (gmt 0)

10+ Year Member

The decision [claranet.scu.edu] happened a few weeks ago but I do not know if it was reported at WW. Seems like a pretty strong opinion on permitting the purchase of other's trademarks in order to trigger ads. Although as discussed, this issue is far from over.

[edited by: eWhisper at 12:41 pm (utc) on Oct. 16, 2006]
[edit reason] Please no blog links. [/edit]


7:42 pm on Oct 17, 2006 (gmt 0)

5+ Year Member

Thanks for posting this - came in handy today :)


5:55 pm on Oct 20, 2006 (gmt 0)

10+ Year Member

Curious in what way it came in handy?


7:47 pm on Oct 22, 2006 (gmt 0)

10+ Year Member

I don't know anything about the Lanham Act but selling a trademark as a keyword and even suggesting it in the keyword suggestion tool sounds to me as though Google are using the trademark in the everyday sense of the word "use".

I wonder what constitutes "use" as far as this Lanaham Act is concerned?


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