How do I pay only $0.03 - $0.05 per click on adwords

Why do some publishers pay $0.05 per click while I pay $0.15

[newborn]

Hello Im new to adwords how is it that some publishers pay only $0.05 per click and I am forecd to pay $0.15. Is it that they choose low ranking keywords. Because a search term like Trinidad would need $0.18 to come in the search returns for google and on other sites.

But some publishers say they pay as little as 3cents for search clicks with Adwords.....HOW DO I DO THAT

DO I.....
-Bid on over 300 keywords
-Go only SERPS or only on other sites in G Adsense.

I would like to learn how to do this....

Newborn

[jtara]

Give away free money. Just make sure you follow through, or Google will ban you.

Giving away free money is probably the best way to get a huge CTR. Huge CTR = low PPC.

Oh, did you want a PRACTICAL approach? ;)

Free Money
No ifs, and, buts. Would Google
let us do this if not true?
freemoney.example.com

[newborn]

Very funny but seriously guys a higher CTR means a lower PPC?
What is the highest CTR that you have seen?

[buckworks]

Yes, a higher CTR will lower your costs.

Here's one suggestion: Make sure you're making good use of the negative keywords feature to block off-target impressions and tighten your targeting. Spend some time playing with a keyword suggestion tool and watch for searches where you *don't* want to appear as well as those where you do.

Example: someone selling pearl necklaces would want to make sure they didn't appear in searches for "Pearl Harbor" or "Pearl Jam".

[humblebeginnings]

Very funny but seriously guys a higher CTR means a lower PPC?

That is indeed the truth. And it is a logical truth too.
If your ads show up a million times but nobody clicks on it (CTR=0%), that will cost Google money. Because in that case you have had free exposure and Google didn't sell you any clicks.
So Google wants advertisers to have a high CTR (clickthrough ratio). They solve this by giving advertisers with a high CTR a discount on clicks. The higher your CTR, the lower your cost per click (CPC).

[BriGuy20]

I've been able to keep a low CPC on some popular keywords (a subset of a popular product) by keeping CTR high (7-20%).

[Pengi]

The usual, and IMHO best, answer is "Content is King"

If your landing page has lots of good value content pertinent to your Ad, and provides a "positive experience" for your visitors, it seems that you will probably achieve a higher ranking for a lower bid.

The actual wording of your Ad (the Adcopy) is what must attract visitors to your page. "Get your free money here" would work very well (if it was believed); "Dissertation on trannack's vulcanised widget" may not be as popular!

For a high conversion rate on your page, you probably want your Ad to be very specific to what your are offering. This should reduce the number of clicks you are paying for but should increase your profit.

[vite_rts]

@humblebeginings

Hi There

I've begun to realise that my CTR is horrendously low, especially when compared with the CTR other peoples' adsense adverts, on my sites, get.

Me, the CTR my adverts get is persistently under 1% on the content network and similar for the search network

Is a CTR of around 5% supposed to be some kinda benchmark , do you know , and are there some sectors where below 1% CTR is normal?

This is really important I guess

[xor0]

CTR of <1% is ok for content but not for search. You need to optimize.