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I was just contacted by my Yahoo rep and it seems as if new Panama search will be implemented sooner than later.
Anyone have any idea what the optimum spend ratio should be adwords vs yahoo(panama). I realize it will be different for each business but what is best guess if each are optimized.
It certainly makes sense to run both, track your ROI (or whatever is most important to you as a measure of value returned) as effectively as you can, and then make an informed decision based on the actual results. (This sort of reminds me of the time a couple of years ago at Brett's excellent PubCon Vegas, when I was at the Google Booth, right across the room from the Yahoo! booth. Both teams happily sent potential advertisers across to each other's booths. Friendly competition!)
Anyway, as you surmised, the "correct" answer to your question will absolutely vary from advertiser to advertiser.
Give em both a shot. And donít forget that third big option, either! ;)
I have seen this film before...
Anyone have any idea what the optimum spend ratio should be adwords vs yahoo(panama).
There is not such a thing as an optimum spend ratio adwords vs yahoo. Either your ads perform - be it on Yahoo or Google - or they do not. The only measurement is how much you have to spend to obtain a customer/sale.
The spend ratio normally depends on the market shares of Yahoo and Google. My spend ratio is 20:1 that means I spend about 20 times more on Google than on Yahoo since Yahoo only has a market share of about 3-5 percent in Germany.
I hope they can expand their market share in the future since I am not happy with Adwords anymore because it reminds me more and more of a lottery. Every morning I have to spend half an hour to check my account if my ads are still running.