broad match negative

exceptions to the rule

[lethal0r]

i have a keyword I pretty much never want to show for - whether its on its own or in a phrase - but there are a few times when I do.

If I specifically bid on this keyword will this override the negative and make it show? For exact, broad and phrase match?

Its not really plausible to remove it from the negative keywords.

[RhinoFish]

nope, won't override. if you're using ad group negs create a separate ad group for the exceptions where you do want to run it. if using campaign negs, create a new campaign.

[lethal0r]

thanks for the info mr fish.

i would have thought it a useful feature if you could override negatives whenever you wanted, i wonder why they dont implement it. its not like your going to add a negative keyword by accident.