AE's Keyword Grouper

Any luck with it?

[Hubie]

Anyone played with this thing? Does it do any good? I see that it moves some keywords and adgroups around...is this a good thing?

Just wanted to hear first before making any changes to my account

Hubes

[trannack]

The AE is brilliant for me. Use it all the time. Works well if you have a very large account, lots of keywords and adgroups. Is fareasier way of moving keywords, adgroups etc, etc. It obviously doesn't have all the functionality ie keyword tools etc. But as a means of managing stuff you have already created it is great.

[Hubie]

Actually I was just wondering about the "Keyword Grouper" tool in AE.

Does it do more good than harm? Does seem like it's for everyone. Who uses this?

Hubes

[eWhisper]

I think it will be useful for those who haven't thought much about their keyword organization.

My suggestion for the AdWords Editor grouping is that it starts to understand singulars vs plurals for groupings, and possibly some thesaurus capabilities for similar theme groupings.

Overall, I don't think it will be useful for those with a lot of experience with AdWords; however, for those who have 1-2 AdGroups with many unrelated keywords, it could be extremely useful.