Problems with phrase match?

[Violeti]

Does phrase match work fine for you? My adds are not showing for pretty much anything that has an extra word after my KW. These are KW phrases for which I have broad, phrase and exact match. It didn't use to be like this. I haven't made any changes so it must be Google. Any ideas?

[shdsofblu]

I am also interested in this answer....Anyone?

[netmeg]

One thing I have noticed that if I have a phrase match with two words, and I try searching on word1 word2 word3, I'll come up if there is nobody else with the THREE word string, but if there is someone else with the three word string, my two word phrase match won't catch it. I haven't done a lot of testing on this, but it's just an impression I get.

[AdWordsAdvisor]

Here's one thing to be aware of, Violeti, that could be behind what you are seeing. Many advertisers think of phrase match (or broad match) as essentially a 'guarantee' that their ad will show on their keyword or keyword phrase plus any other word.

This is not the case, however. Instead, the ad will show for the keyword or keyword phrase plus other words that are likely to be relevant.

Excerpting from the AdWords Help Center (italics added) @ [adwords.google.com...] :

Phrase Match - If you enter your keyword in quotation marks, as in "tennis shoes," your ad will appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms in the query...

A quick tip: if there are variations that you know you'd like to appear on, it's a good idea add them to your keyword list as keywords in their own right.

AWA

<edit> Hit 'submit' rather than 'preview', while still editing. Oops. </edit>

[edited by: AdWordsAdvisor at 5:11 pm (utc) on Oct. 12, 2006]

[Khensu]

So If I use

"khensu"

and

khensu

is the quoted version stealing from the unquoted version or gaining independent impressions/clicks that the quoted version wouldn't attain?

On Content Network?

On Search Network?

[edited by: Khensu at 8:07 pm (utc) on Oct. 12, 2006]