Hubes
How about MSN Adcenter?
Surely some people in this forum use all 3. Can you load them up all at once? I can tweak those accounts to perfection later. In other words, I'm looking to shoot first and ask questions later to save me some headaches now.
Hubes
what do you mean "upload adwords into adcenter"... is there a function for this? or do i have to do some handy work with some elbow grease to make it fit?
Hubes
what do you mean "upload adwords into adcenter"?
You can have your Adwords listings downloaded into a spreadsheet and send to MSN to upload into Adcenter, provided you have reps at both.
Any ways to get it into Overture/Yahoo for Q4 of THIS year?
No. The listings would require significant customization at this point... i.e. unique creatives per keyword instead of per group.
So for all those out there who use both AdWords and Yahoo, what do you do to set up clients in both accounts?
I haven't done a whole lot with Yahoo recently, because their network has gone to H in a handbasket, but I still have about 2500 keywords with them. I'll give it another go when they upgrade to the new stuff, but for the moment - the main resource they require (time) is the one resource I'm pretty much tapped out of.
RatsSo for all those out there who use both AdWords and Yahoo, what do you do to set up clients in both accounts?
It's not totally seemless, but that doesn't mean it's not worth doing - at least in limited fashion - for the Holiday season. I'd suggest: contact Yahoo, learn their template and upload only your top keywords. Starting in Q1, expand when their new system rolls.
Slow down! It sounds like you are taking on a massive amount of work at the moment without sitting back and looking at the overall picture. You have posted a number of enquiries about all sorts of things - which is great. But might I suggest you try to focus on one thing at a time. Get the adwords/adsense stuff to a point that you feel you are happy with, and have a good overall grasp of. Then plough time into MSN and Yahoo. Google, for the moment, is the biggy. Spend your time on this, then, when it is running to a point that you can monitor and tweak, use the rest of your time on the other two.
Personally MSN I find very un-user friendly, time consuming, and it still has a number of very worrying bugs in the system - read some threads on advertisers who have been billed £5000 that they didn't mean to spend, and the struggle to get any sort of recompense from MSN.
Yahoo traffic lately, appears to be plagued with false clicks etc. A number of things to keep your eyes on. Just my humble mate - but good luck with all endeavours.
It is better to be very good at one, then not to hot at all three. ;)
How do you verify "false clicks" and prove to Yahoo that this is a problem with there less than desired search partners? Seems like since the new and improved Google AdWords, Yahoo appears to be less willing to work with their clients and fraud.
Thanks,
Yahoo has this bad of a reputation?
I would think any advertiser would want to be on Yahoo AND Adwords. Why wouldnt they? It's just more coverage...as long as it's targeted, why not?
I get great ROI on Yahoo & MSN, mediocre on Adwords, and terrible on all but one of the 3rd tier networks. Yahoo ROI is 2x that of Adwords for my keywords, so if click fraud is rampant on the Yahoo network, it's offset by something in the aggregate in my case. Maybe it's just offset by high prices on Adwords.
I'm just saying, try to get one of the three in a managable state, then work on the others. If you are trying to tackle the big three - learn all the ins and outs of each programme - I believe me there are definate ins and outs of all three - you are liable to get in a real two and eight!
I admire Hubie's balls and his "grab the bull by the horns" mentality, however I think it could result in les ROI and a real nightmare situation to resolve at the end of the day.
There are some great threads in here, there are some great developers and great advice. Sift through it, take a deep breath and take one step at a time. You will get there, and with a little foreward planning you could save yourself a lot of time and effort in the long run. Keep us informed Hubie - and very best of luck in all your endeavours!
Yahoo has this bad of a reputation?I would think any advertiser would want to be on Yahoo AND Adwords. Why wouldnt they? It's just more coverage...as long as it's targeted, why not?
Because it's NOT particularly targeted, and because they seem to be even less conscientious about who they let into their search partner network than Google is. I can tell who's coming in by my server logs - Yahoo/Overture doesn't entirely obliterate that. I went and looked at some of these referring sites, and was appalled. I even called up Yahoo to ask if these were really legitimate search partners, and they told me they were. So I cut my spend down to about a quarter of what it was. Roughly went from around $20k per month to $5k, and moved the spend over to Google, where the clicks for most of my clients seem to be cheaper anyway, for some reason.
I don't want gobs and gobs of useless traffic for my clients. I want traffic that has at least a snowball's chance to convert. This didn't.
Yahoo has this bad of a reputation?
Yahoo has inferior matching technology. They match very broad queries to specific keywords. I've found that both Yahoo and Google have poor quality syndication partners, but it's the inane "Advanced Match" that makes Yahoo drive less traffic... with less of it being qualified.
That said, you can make it work.
I have a new client who has no tracking.. I've usually been asked to interface my ppc with omniture or one of the other fun analytics.
This client wants to use Google tracking. Does the Google Analytics work in conjunction with the normal Google PPC tracking?
Do I place both sets of code onto the pages?
Thanks for the help.
AZchica
Thanks trannack and all others who chimed in.
Here's where I stand.
I have a fairly in depth AdWords account. I downloaded AdWords Editor and exported my account to a spreadsheet.
Now I want to get this data into Yahoo &/or MSN's PPC account. Keywords, Bid Amounts, AdGroups, etc.
I know it wont be a perfect upload. But if I can get as many variables as I can into these accounts without going by hand, that would speed up the process. I can manually tweak and fine tune the rough edges, but I dont want to have to do that word by word.
Hubes
