Good Converters.create separate adgroups for them?

Delete and ReCreate? Will this hurt me, is there a better way

[Hubie]

I’ve got an Adgroup with a boat load of words. I realize there are about 3 phrases that convert well. Should I be creating separate adgroups for each of these 3 phrases? If so, do I want to delete them in this adgroup and add them in another? I don’t want to ruin any ad history since they are converting an performing well. Not sure how that works anyway.

-Hubes

[Pengi]

I'm not sure I can see any benefit in creating new AdGroups for your well performing phrases - unless perhaps, it helps you track their performance.

You may want to consider creating specific, focused pages as well as designated AdGroups.

My view though is that "if it ain't broke, dont fix it".

[Hubie]

Creating separate adgroups lets you further target your Title, L1, L2 just for those word(s).

If i have 3 out of 100 that convert for me, why wouldnt I want to further focus their creative?

[Pengi]

Another way of addressing this could be to leave the well performing KWs in the current AdGroup. Possibly set up an alternative, Ad focussed on these and run it in parallel with your current Ad until it start performing properly.

Meanwhile put all the less well performing KWs into a new Adgroup and work on improving their performance (there's possibly more to gain by fixing the bad ones than improving the good ones)- I would suggest gradully reducing your bids for these KWs in your existing AdGroup rather than pausing or deleting them.

[netmeg]

Another way of addressing this could be to leave the well performing KWs in the current AdGroup.

This is the way I have always done it. Works for me.

[chief72]

Pengi's right on the money.

When you move Kwords you lose the associated history, positive ctr. etc. This obviously is less of an issue with under performing kwords that may achieve more in new adgroups with better targetted adcopy.