1. Let it run from the start of one Googleday until it runs out and then let it start anew the next Googleday?
2. Decide your advertising start and finishing times and switch off regardless if the full budget has been spent or not?
3. Do you geo-target your advertising specifically to your country/state/county area and not bother with other countries whatsoever?
4. Is there anyone lucky enough to have an unlimited budget with virtually no questions asked?
It may be useful for you to know I am trying to wrap my head around my posting here:
[webmasterworld.com...]
Please bear in mind my trade products are HEAVY and not easily transportable therefore I wondered whether any of my thoughts are correct?
I have found that the cost-per-conversion is much better during some parts of the day than others for some of my campaigns, some of which are already regionally targetted (by country) or by lanaguage.
(
I don't think that I have any campaigns which are run-everywhere on all languages all the time.)
You can check/verify this for yourself with the "by hour regardless of day" style of report.
I then sometimes use ad scheduling to a target all my ads for a given campaign during the time with lowest cost-per-conversion, or more usually, I run at a lower % max cost-per-click all the rest of the time or flanking the main (100%) time. I think that this helps keep my campaigns cost-efficient.
I think what you end up with is a "follow-the-sun" schedule for your customer demographic in effect.
After a while G will have an idea of what clicks are available when and do its best to (evenly) consume your budget in the allotted time, providing enough potential click traffic exists.
Rgds
Damon
1. Let it run from the start of one Googleday until it runs out and then let it start anew the next Googleday?
I have my daily budget set to "Show ads evenly over time" but I still manage to use up 95% of my daily budget by late afternoon, and that's fine with me. I've been steadily increasing the daily budget, making sure that the ROI is still there as the amount spent per day increases.
2. Decide your advertising start and finishing times and switch off regardless if the full budget has been spent or not?
I don't use start and stop times, although I've thought about. Some of my ads get a poorer ROI in the evening. But since I can only do this on a campaign-wide basis and not a per-ad basis, I don't use it. It's too much work to separate out the ads into separate campaigns for the ones where I'd use this option.
3. Do you geo-target your advertising specifically to your country/state/county area and not bother with other countries whatsoever?
I do geo-targeting to the US, UK, and Canada, and don't worry about the rest.
4. Is there anyone lucky enough to have an unlimited budget with virtually no questions asked?
My AmEx card has an unlimited budget, or more precisely, I haven't charged enough yet to get them to deny any charges or hold me back in anyway. Depending on how much I spend over the holiday season, I'll finish the year spending $100,000 - $150,000 on AdWords this year. And make quite a tidy profit with that.
