Adwords traffic/spendings down 90%

Now what?

[humblebeginnings]

For the past 4 weeks my Adwords traffic and spendings have gradually decreased. Right now my traffic and spendings are about 10% of what they used to be. I get my traffic mainly from the content network, so I guess this is caused by the introduction of quality score on the content network. Are there already people who managed to deal with QS on content?

[sailorjwd]

No solution yet.

I'm also noticing the flip side of this:

Possibly fewer ads on content, less competition, more repetition resulting in double whammy of lower CTR with Lower EPC.

[jackandsugar]

The content network is very irratic in my experience. If it's possible maybe you can look at your log files in your hosting control panel and find out if there is a particular site that most of your clicks are coming from. If so then maybe a competitor outbid you for the spot on that particular site. There are really a ton of possibilities as to the reasons for this to happen. Rest assured it's not unusual to see content network traffic behave in such a way.