if there is no referral string can u find out the raw search query?

when a user clicks on an ad

[lethal0r]

when a broad match keyword gets me a lead and there is no referral string, is it possible to find out the exact search query that the user typed?

also, if i have 2 leads that come from 2 different keywords, both with empty referral data, is there a way to determine which lead came from which keyword?

[magicdan]

I dont know of any way to find out the real search query for broad terms with an empty referrer string.

The only way to be sure would be to have keyword level destination url's with tracking on them which answers your second question.

Again you will only be sure of the raw search typed in if the tracked keyword is exact match in adwords or if the refferer is available.

[Kings on steeds]

All about tracking links, passing all your infomation yourself dont bother with G's. have variabuls,

gcn = Campaign Name
gmt = Match Type
gkw = Keyword{Keyword: None}
gss = Search String (there is code for this, i think it is {iscontent}... someone confirm?
gcp = Cost Per Click

den have a little php script that picks them all up, saves them and assigns them/that visitor a unique id.... that id follows them through the pages, with a hidden post, and when they get to the tank you for buying it changes $DidBuy to one... and then its all down to your databace qurerys... eg show * where DidBuy = 1 will show all keywords getting sales... and cos u have CPC & Sale Total.. you can work out estimates.

you could also add a

gdi = Google Ad Id... would require you to add to your advert which loses history.

we had an api script that updated all our direct links(tracking links) once aday with the Avg. CPC so we could get accurate estimate of spend vs sales in real time!

[magicdan]

This url

search_type={ifsearch:search}{ifcontent:content}

will return
search_type=search
if it was the search network referring

or
search_type=content
if it was the content network referring

[lethal0r]

thanks guys, I might give this a try. Quite a big task though as I have lots of keywords already up but I can see its the best way of doing it.

Seems like there are so many empty referral strings around now.

[magicdan]

Yea I agree, an empty refferrer string is almost unacceptable as you cannot validate where it originated. I think if you are buying traffic then you should be able to see where each and every click came from otherwise this just fuels the click fraud debate.

[gregbo]

Just thought I'd point out that empty referrers may be on the rise due to people's reactions to the AOL data leak.

[lethal0r]

i was thinking more about this yesterday, if I do decide to do manual tracking with google, will it affect my adwords conversion data in any way?

im just a little worried that it might mess things up with the automatic tracking that adwords currently does, and mean my cpc increases or something.

anyone have any info on this?

[Kings on steeds]

it shouldn't mess up your Adwords Conversion Data, unless you remove your convertion code... or you set a JS var to the same as one of theres or something silly....unlikely... so in short no.

we have almost compleately removed our convertion data, we only use it for backup. :)