Not a huge issue as it makes sense as far as computer time goes. It is very hard to see prices higher today and back down tomorrow, as do I react to the higher price or do i just wait and see if it was a fake out?
Some of my AdWords keywords have been inactivated because Google suddenly requires they meet a minimum bid, and they are now below it. What I don't get, is that these minimum bids seems fairly arbitrary. There's little perceivable consistent method to it.
For example, one keyword suddenly required a $5.00 minimum bid. Just for kicks, I set my bid at $5.00. But when the actual click came through, it was at $0.21. So the next lowest bid was...$0.20, right?
What gives?
Even though the status says active the tool says inactive because it doesn't meet the min bid requirements.
Adwords bidding is so messed up now I've decided to leave it alone and concentrate on yahoo & msn ads. At least there they tell you straight up if they don't like your keyword or destination page - no guess work.