I was wondering, say for the keyword [widgets] I have a minimum bid of £5. A mate of mine with his own Adwords account and a different site has a minimum bid on the keyword [widgets] of £0.10. Exactly what effect does this have on position? If I bid £5.00 to get my keyword to show, will I only be in the same position as my mate who's only bidding £0.10? If he bids £5.00 as well, would we be in similar positions or would he be much, much higher?