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Whether advertiser spend goes up or down, it's public information already.
Wow, you mean it is public information if Adwords advertisers are spending more or less money right now? Please sticky me the link!
I can assure you that others are spending thousands upon thousands more on Google Adwords.
That's exactly the kind of message I would like to hear.
It could mean the mess I am in now might not be permanent.
Please give me some more news, are your Adwords spendings up or down?
(There's been a lot of press about AdWords in the papers here because of the new facility here - a lot of people who otherwise wouldn't have thought of it have become intrigued and want to give it a whirl)
Now they are being cruel.
They don't like how I advertise to sell my products & services but they want some of the action anyway - dirty hastards.
Yet if you listen to people around here, Google has cut off advertisers and turned business away in a senseless act of self harm. In addition to denying advertisers their moral right to pay only $0.0001 per click (if they are willing to accept a low position), Google is sabotaging its own long-term prospects.
What if you're just someone who isn't comfortable putting the bulk of your traffic in the hands of a company that is prone to flipping switches and making changes without warning? What if you've just determined that -- strictly for your own business -- your time/money are better spent on other avenues?
Google might manage to increase profits for a long time to come, and that's great. AOL managed to increase its user base and revenues long after I thought its service was a terrible value.
Most adgroups are full of once prime kw's that I can no longer afford to "increase quality or bid" - during the course of this year I've increased bids, then increased them again. I've just been looking at adgroups - successful 12, 18 months, two, three years ago - that are languishing. Every time I've upped bids the price goes higher - I can no longer justify it.
Because of this, all adgroups are now underperforming - returns are shrinking. Overall campaign ctr's of +2% a year ago are now under 1%. The Adwords boat is taking on water.
The purpose of using Adwords was to enhanced our online activities - and, in some respects it still does. I'm not saying that Adwords doesn't work, far from it. However, administering Adwords is (or was) a tiny part of my day (with tiny budgets) and an even tinier aspect of our company's activities. Now, though, it's become a time-demanding and excessively complicated administrative burden offering declining returns. It is a burden I feel we could very probably do without.
I'm actually very sorry to say that, I really am. But, it's a fact.
[edited by: Syzygy at 11:21 am (utc) on Oct. 4, 2006]
joined:Oct 27, 2001
Nowadays, AdWords is much better from my perspective. I don't see nearly as much fraud. I'm just one person, but I would bet that overall advertiser satisfaction has increased. YSM has gone totally down the drain in the past two years, though.
And as a web user, AdWords is better because when I search on Google I don't get so many ads for eBay.
Everyone going to Y and MSN are going to face the same issue in time. Yahoo will be implementing the panama update at the end of Q4 which will whack many of your keywords overnight as well. I'm getting ready through slowly redesigning my site based upon my experience with G.
This thread demonstrates the skewed picture of the advertising market you would get if you relied on webmasterworld.
No, it just shows that some individuals spend less on Adwords and some spend more on Adwords. Folks are just answering my question. The picture is as skewed as the mind of the observer.
Google ROI is declining and the other PPC engines are returning better ROIs.
This month we just started slashing keywords left and right. Yes traffic is down but so is the time needed to maintain the account. Overall CPC is also lower so ROI is better and holding steady.