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Getting Back in Google's Good Graces

I updated the quality of my site, now what?

     
10:55 pm on Sep 23, 2006 (gmt 0)

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Until recently, I used Google Adwords to successfully promote my web site. However, the recent algorithm changes have blown me out of contention by raising my bid minimums from 5 cents to 10 dollars on a large percentage of keywords.

Though I could likely convince most WebmasterWorld readers that my site provides an extremely valuable service for searchers of my keywords, I must reluctantly admit that I understand why Google thinks it is of poor quality. In fact, for many months prior to the Adwords problem, I have been working on an all-new site. In a few days, this new site will launch. Though it was redesigned for reasons beyond impressing the Adwords folks, I am optimistic it will meet their quality standards and once again allow me to advertise with reasonable minimum bids.

Now, should I -

1. Put the new site up and hope for the Adwords quality spiders to visit, find it of good quality and automatically lower my minimum bids? Has anyone actually seen this happen or are you basically blacklisted once you are flagged as low quality?

2. Put it up and contact Google for a manual review?

3. Create an all-new Adwords account and just hope that I can bypass my previous bad record with the new account?

Thanks for your comments!

12:57 am on Sept 24, 2006 (gmt 0)

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Is the site on a new domain, or the same one?
1:51 am on Sept 24, 2006 (gmt 0)

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It is the same domain. If it was a new domain it would be a no-brainer IMO to set up a new account and fire away. However, I have contracts with clients that specify the current domain.
12:05 pm on Sept 24, 2006 (gmt 0)

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Seems the only winners are the guys selling the domain names! Apparently even Google reps are encouraging advertisers to change domain names once a site has been slapped by the quality score so as to expediate reactivation. Obviously this sucks for anyone with any sort of branding.

Murky waters indeed... I guess all you can do is relaunch and hope for the best.

Good luck with it.

12:39 pm on Sept 24, 2006 (gmt 0)

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unless you usually pay for a massive flow of clicks, which google is ideal for, why don't try

Yahoo & Msn PPC,

Surely tying your business to a single supplier for anything is not the best thing to do

12:54 pm on Sept 24, 2006 (gmt 0)

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In your case, as a new domain name is not viabe, I would contact Google, explain what you have done - ie optimization etc, and ask for a manual review. There have been people on this forum who got there site reinstated very quickly after they contacted Google for a manual review. Good Luck.
3:31 pm on Sept 24, 2006 (gmt 0)

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vite_rts:

I already use YSM and I will definitely do MSN (do a little now) once the new site launches. However, in my field, Google really has far more traffic than both combined, so it is still important. I am also hopeful the new site will be better from a SEO standpoint.