Keywords active for search but zero imps

[chrisuk]

What are these symptoms, they kicked in this morning.

Keywords are active for search and content (looks normal)
Zero impressions
Keywords cant be found on google
Ad diagnostic says keyword can't be found in any adgroup even though they are there and active plain as day.

I tried pausing and reactivating campaigns and no joy. Is it a glitch or has something happened here?

[QualityNonsense]

In my experience, this has meant that keywords have been paused pending manual review by Google. It's frustrating that the ad diagnostics tool doesn't simply say as much.

[poster_boy]

Despite showing as Active, these keywords have been Suspended.

Keyword suspension is a dynamic feature which will turn on and off your keywords based on recent traffic data (also theoretically considers seasonality). According to Google, your keywords will be automatically reinstated when the current traffic on those keywords resumes - although the threshold is unclear.

[trannack]

I had the same - think a bug in the tool. I also saw same response - however my ad was showing, and I was getting clicks. Emailed adwords, and they admitted there was a bug in the system that was affecting some users.

[resham5]

my top performing keyword from last month is like a dead keyword this month.. my avg. position has fallen because of which i did raise the max. cpc but i have 0 impresssions in the last 10-12 days..wrote to AdWords Support but wasn't of any help!