AdWords text ads working really well, so, what next in AdWords?

[engine]

You've got a blistering global AdWords text campaign, CTR is just dandy and conversions are good.

I'm not getting complacent, so, where next?

Chase the long tail KW for smaller numbers?

Go for something other than text?

What would you do?

[briggidere]

i think i'd personally go for the long tail. a lot of work initially, but you will reap the benefits of lower acquisition costs due to cheaper clicks and coversions.

Me and the content network don't work well, so i would stay away from image ads as well as the content network.

From being an experienced adwords user i am assuming you have or are using yahoo, miva etc for further exposure?

[laertes]

My next move would be to figure out what I did right on the campaign, then take the skills and start promoting another product. Tweak it until you max out your ROI. Rinse and repeat. (I'm in the affiliate marketing camp, though)

[engine]

From being an experienced adwords user i am assuming you have or are using yahoo, miva etc for further exposure?

Yes, thanks: I want to keep the focus on AdWords as it works. It 'ain't broke, but there must be something I can't see. Sometimes it's possible to stare at a wall all day and no longer see the bricks.

[DamonHD]

Hi,

Have you contacted AS's "optimisation" team, eg in Dublin?

Rgds

Damon

[engine]

>AS's "optimisation" team

AS = AdSense?

[eWhisper]

For large expansion there are usually a few options:

1. Are you testing conversions by country? Do you know which countries are sending better traffic, and thus which ones you'd want to expand your AdWords efforts?

2. Does the content network convert? If no, why? Is it fixable? Does it work differently by country? The content network is so large that's it's worth exploring. Image ads; CPM, Video Ads, etc.

3. Long tail. Always a good approach.

4. Have you done extensive split testing? Landing pages as well as ads? Do you have landing pages by country? Are you making ads and offers country specific? A 1% change in conversion rate can be more profitable than chasing more traffic.

5. Have you thought about using dMarc (radio ads), Mobile Ads (do people realize Google has mobile ads [adwords.google.com...]

I'd first think about point 1 as it can effect each other point. Ads, keywords, conversions, landing pages, etc by country can help you know where you want to expand your AdWords advertising.

[DamonHD]

Yes, but ahem, I meant AW, since I assume such a beast must exist.

[edited by: DamonHD at 8:22 pm (utc) on Sep. 20, 2006]

[RhinoFish]

Try video ads - they let you make your multimedia pitch without incuring a click cost. They are not pay per view - viewing is free. If you convince a viewer to have enough interest to click, after they view your video ad, then you pay.

Pushing the cost action further down the funnel process is GREAT news for advertisers!