any way to lower ppc cost in google?

[dakkers]

hi I was wondering if some of you guys would like to share some tips on how I can lower my ppc cost in google. Starting bids for keywords are just to high and I can't seem to compete with other advertisers, and even if my ads become visible in google I find my ads way below the listings and that is a problem since I can't convert anything into sales when I am in page 15 of google.

thanks in advance for your help

[trannack]

If you haven't already done it try keeping you adgroups to approx 20 well targeted keywords and write the ad text ecpressly aimed at these keywords. It is better to have 6 adgroups with approx 20 keywords in each than one adgroup with 120 keywords.

What match types are you using - broad, exact phrase?

What is the quality of the landing page - are your ads well targeted and relevant to the landing page?

[dakkers]

Thanks for the reply trannack, No I have no tried keeping adwords group into 20, but I have tried writing ads containing the keywords. I used to have a landing page of my own but I decided to just forward the link directly to my affiliate link, I have observed that I had better conversions doing this than having a landing page of my own (both in overture and msn)

I have stopped my campaigns in google because of the high bid requirement to get my ads running and because of the stiff competetion, I would welcome any additional inputs.

Thanks

[dakkers]

as follow up before I used broad but the last time I did an exact match but still the same results